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Insider Talks with Google China: Insights into Google’s China operations

Google China Insider Talks

At first glance, Google China seems like an oxymoron. It is widely known that Google ended its search operations in China in 2010 and has since been blocked. However, Google’s search engine is only the tip of the iceberg in terms of the internet giant’s operations. Therefore, the banning of the search engine was no […]

Daxue Talks Transcript #118: Integrating the useful and relevant consumer data on WeChat mini-programs into your brand’s sales and marketing strategy

consumer data on WeChat mini-programs

Watch & listen to this episode to explore how to integrate the useful and relevant consumer data on WeChat mini-programs into your brand’s sales and marketing strategy: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot […]

Daxue Talks Transcript #117: Start selling products through WeChat mini-programs for your brand

selling products through WeChat mini-programs

Watch & listen to this episode to explore how to sell products through WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. How much more effort does it take to create […]

Daxue Talks Transcript #115: How can brands attract users to WeChat mini-programs?

attract users to WeChat mini-programs

Watch & listen to this episode to explore how brands can attract users to WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. WeChat mini-programs have many entry points such […]

Daxue Talks Transcript #114: What are some of the advantages of WeChat mini-programs for brands?

advantages of WeChat mini-programs for brands

Watch & listen to this episode to explore the advantages of WeChat mini-programs for brands: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. What are some key differences between WeChat mini-programs […]

Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands

benefits of WeChat mini-programs for brands

Watch & listen to this episode to explore the benefits of WeChat mini-programs for brands: ▶ Youtube ▶ Soundcloud ▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. Why should […]

Daxue Talks transcript #89: Online strategies for fashion brands in China

Online strategies for fashion brands in China

Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]