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Competitive Benchmarking

China is a market full of opportunities, but also marked by fierce competition. Daxue Consulting is here to provide you and your business with the right tools to be at the top of your game within your market. You’ve got questions; we’ve got answers.

Competitive analysis consists in identifying your competitors and evaluating their strategies to determine their strengths and weaknesses. Daxue Consulting provides you with the tools needed to win in a market full of tenacious players. By dividing competitors into strategic groups, we will evaluate their strategies and performance to provide clients with valuable insights.

Our steps for running competitive benchmarking in China


Daxue Consulting will identify your competitors and their products.


Our team will analyze competitors’ market share, as well as their past and present strategies.


Our consultants will analyze your competitors’ sales tactics and marketing strategy.


Based on collected data about competitors, we will reveal their strength, weaknesses, threats, and your opportunities.

Elaborate and design

Our consultants will elaborate a data-driven plan to help your company stand out from the crowd.

When to use competitive benchmarking

Competitive benchmarking is valuable in China as it enables businesses to understand their position relative to competitors and uncover areas for improvement. Through competitive benchmarking consulting, businesses can assess key performance indicators, market share, pricing, product offerings, and marketing tactics. This analysis provides valuable insights to identify competitive advantages, differentiation opportunities, and market gaps. Opting for competitive benchmarking consulting empowers businesses in China to make informed decisions, optimize operations, and capitalize on growth opportunities in the highly competitive market.

What Competitive Benchmarking brings you

Gain valuable insights

By analyzing competitors, you will gather key information to adjust your strategy before your market entry or expansion in China.

Develop a competitive edge

Through effective benchmark analysis, you will gain competitive edge over both international and local players.

Identify market gaps

Competitive benchmarking will help you identify a market segment that current businesses are not serving.

Competitive Benchmarking's related services and methodologies