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      • Media Consulting
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    • Camus Cognac
    • iFood
    • Global Luxury House
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
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    • iFood
    • Global Luxury House
    • Andros
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    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
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Newsletter

Our Clients

Daxue Consulting has worked on numerous projects for some of the largest companies in a wide range of industries including fashion, beauty, F&B, automotive, and social media. We place our clients at the heart of everything from the initial contact through the end of the project. We have worked with over 400 clients, many of which return for multiple projects.

Industries

  • Automotive
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  • Social Media
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They trust us

carrefour in China
tory burch client logo
dauxe consulting client clarins
Lenovo China
Paypal
valentino client logo

Case studies

Andros in China

Product concept development for Andros

iFood in China

Learning expedition for iFood

Inac in China

Market sizing and potential assessment for Uruguay’s National Meat Institute (INAC)

Uncovering Chinese consumer values for a global automotive supplier

China's Premium grill market case study

Cohorts activation toolkits on China’s premium grill market

Functional Beverages Daxue case study

China market entry strategy for a functional beverages company

China Menswear Market Assessment for a Fashion Company

Open Innovation Opportunities Identification in Consumers’ Electronics Sector

Consumer Research on Luxury Travellers in Mainland China, Hong Kong and Singapore

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Contact info


  • +86 21 5386 0380

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室
  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

Affordable fashion in China: Chinese Gen Z is paying for feelings, not just clothes

China’s consumption stimulus in 2026: Where pockets of consumption growth will occur and how it helps brands open their first stores

6,700 shopping malls in China; not all of them will survive

How China’s confectionery market stays relevant amid rising health awareness

Manner Coffee: Can a premium-accessible chain keep its edge in a brutal coffee market?

Perfumes in China: Emotion, everyday use, and evolving scent preferences

Investment-driven luxury in China: How value preservation is redefining the next era of consumption

The bar industry in China: from nightlife drinking to value-for-money social experiences

Flower market in China: From festival gifting to everyday emotional consumption

How China’s stricter regulations reshape, not replace, vaping in China

How does China’s Stock Market work and why does it lag behind the country’s economic growth?

The MZ Generation is becoming less trend-sensitive and more self-driven

The Shifting Dynamics of Luxury in China Report

RedNote: How a lifestyle platform shapes Chinese consumer decisions

Sports footwear in China: International vs. local brands

Beyond experience, the next frontier is brand education in China

Wellness is the new luxury: How luxury brands are staying relevant through luxury and wellness partnerships in China

Sunscreen market in China: From SPF protection to skincare-driven daily use

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.

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