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daxue consulting 2024 logo
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
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  • Our services
    • Market Research
      • Customer Understanding
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      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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    • Travel
    • Tech
  • Our services
    • Market Research
      • Customer Understanding
      • Market Sizing
      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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Contact us
Newsletter

Our Clients

Daxue Consulting has worked on numerous projects for some of the largest companies in a wide range of industries including fashion, beauty, F&B, automotive, and social media. We place our clients at the heart of everything from the initial contact through the end of the project. We have worked with over 400 clients, many of which return for multiple projects.

Industries

  • Automotive
  • Beauty & Skincare
  • Children & Maternity
  • Consumer Electronics
  • E-commerce
  • Fashion & Luxury
  • Food & Beverages
  • Fitness & Wellness
  • Healthcare
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  • Social Media
  • Travel
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They trust us

carrefour in China
tory burch client logo
dauxe consulting client clarins
Lenovo China
Paypal
valentino client logo

Case studies

A/C Line Industry in China Daxue Consulting Case Study

Market Research on the A/C Line Industry in China

Daxue Consulting fashion Case Study

China Gen Z Customer’s Personas Definition and Path-to-Purchase for a Fashion Company

Gifting Strategy Daxue Case Study

China Gifting Strategy Optimization for a Beauty Brand

Mobility in China Daxue Case Study

Mobility in China: Benchmark of Mobility Offers and Financing Models for a Financial Services Company

Skincare trends analysis Daxue Case Study

Chinese Skincare Trends Analysis for a Beauty Brand

how to attract chinese tourists

Competition Watch Reports in China for a Travel Retailer

Chinese genderless fashion

China Brand Audit and Growth Opportunities Qualification for a Luxury Fashion Brand

Samples Daxue Case Study

Analysis of Consumers’ Experiences Through Samples in China and Japan for a Beauty Company

Chinese Outbound Travelers Analysis and Marketing Strategy Optimization for a Travel Experiences Platform

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Contact info


  • +86 21 5386 0380

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室
  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

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Douyin vs TikTok in 2026: A comparative journey to the top

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Quick commerce market in China: 30-minute delivery reaches RMB 1 trillion

WeChat Mini Programs: From digital storefronts to consumer operating systems

Guerlain’s fragrance strategy in China: From skincare trust to fragrance authority

Sports market in South Korea: Exercise, entertainment, or social ritual?

Luxury tiering strategy in China: How Guerlain balances accessibility and exclusivity

The household appliances market in China: What growth looks like when subsidies become the norm

Beyond winter relief: How China’s hand cream market extends year-round

China’s gelato market: How Yeah Gelato made gelato scalable in China

The underwear market in China: A competitive market with no clear leaders

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