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daxue consulting 2024 logo
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
    • Healthcare
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  • Our services
    • Market Research
      • Customer Understanding
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      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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    • Travel
    • Tech
  • Our services
    • Market Research
      • Customer Understanding
      • Market Sizing
      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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      • China market reports
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        • China Paradigms
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Contact us
Newsletter

Our Clients

Daxue Consulting has worked on numerous projects for some of the largest companies in a wide range of industries including fashion, beauty, F&B, automotive, and social media. We place our clients at the heart of everything from the initial contact through the end of the project. We have worked with over 400 clients, many of which return for multiple projects.

Industries

  • Automotive
  • Beauty & Skincare
  • Children & Maternity
  • Consumer Electronics
  • E-commerce
  • Fashion & Luxury
  • Food & Beverages
  • Fitness & Wellness
  • Healthcare
  • Hospitality
  • M&A
  • New Retail
  • Pharmaceuticals
  • Semiconductors
  • Social Media
  • Travel
  • Tech

They trust us

carrefour in China
tory burch client logo
dauxe consulting client clarins
Lenovo China
Paypal
valentino client logo

Case studies

A/C Line Industry in China Daxue Consulting Case Study

Market Research on the A/C Line Industry in China

Daxue Consulting fashion Case Study

China Gen Z Customer’s Personas Definition and Path-to-Purchase for a Fashion Company

Gifting Strategy Daxue Case Study

China Gifting Strategy Optimization for a Beauty Brand

Mobility in China Daxue Case Study

Mobility in China: Benchmark of Mobility Offers and Financing Models for a Financial Services Company

Skincare trends analysis Daxue Case Study

Chinese Skincare Trends Analysis for a Beauty Brand

how to attract chinese tourists

Competition Watch Reports in China for a Travel Retailer

Chinese genderless fashion

China Brand Audit and Growth Opportunities Qualification for a Luxury Fashion Brand

Samples Daxue Case Study

Analysis of Consumers’ Experiences Through Samples in China and Japan for a Beauty Company

Chinese Outbound Travelers Analysis and Marketing Strategy Optimization for a Travel Experiences Platform

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Contact info


  • +86 21 5386 0380

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室
  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

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Chinese counterfeit products: A mirror of growth, consumption, and global trade loopholes

Quiet luxury in China: A tale of classical aesthetics and enduring quality

The restaurant industry in China: How brands rebuild margins after the price war

Ice cups in China: The cheap cup China’s drink giants are fighting over

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How Koreans spent 2026 Chuseok in Korea

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China color cosmetics market 2026: why makeup is harder to scale than skincare, and who wins anyway

WeChat Official Account: Why it matters for foreign brands in China

The future of retail in China: e-commerce vs physical stores in 2026

China dental market 2026: cheaper implants, more patients, and thinner margins for private clinics

Why Route-to-market (RTM) in China has changed, and a few perspectives on how to navigate it

AI in China’s entertainment and media industry: AI micro-dramas, Kling and the first regulatory clean-up

5G in China in 2026: 5.1 million base stations, flat telecom revenue, and what comes with 6G

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