The product is not the only thing that has to be localized to the Chinese market. The way in which brands communicate their product to Chinese consumers not only has to be adapted in language, but also the value proposition, campaigns, and surrounding language. Daxue Consulting has a research-first approach to China messaging localization.
China messaging localization ensures that your brand values and positioning resonate with the local Chinese audience. By adapting the messaging, companies can establish a deeper connection with consumers, build brand loyalty, and increase the chances of successful market penetration.
Contact us to create your China localized messaging strategy for your brand
What to expect from a China messaging localization project
Our China messaging strategy localization includes three types of tailor-made and actionable deliverables:
- Value proposition: brand statement to align with the local target audience’s profile, attitudes, needs and expectations towards your brand (previously identified during the research)
- Unique selling proposition: brand statement to differentiates the brand from the existing positioning of its competitors (based on our benchmark’s key findings)
- Messaging house: series of 7-10 strategic messages that we recommend the brand to convey to its target audience in China. Each strategic message is supported with at least ~2-3 proof points to make the message credible from the consumer point-of-view
Research methodologies used for China messaging localization
Our China marketing messaging research is conducted by combining the following methodologies:
- Social media listening, an analysis of up to a million social media posts of your target consumers in your industry. We identify common language, pain points, positives, and an audit where your brand currently stands in the eyes of consumers.
- Competitor benchmarking, comparing competitors messaging in China, to identify best practices and white spaces.
- Industry report synthesis, including public releases, new research, and government data.
- Insider interviews with experts who have insights on consumer sentiment and competitor strategy.
- Consumer research ranging from regular surveys with a consumer panel, consumer interviews, focus groups, or online diaries.
Contact us for a custom market research proposal
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work. Our diverse team ensures comprehensive coverage and extensive China market advisory.
