The Chinese brand name is a consumer’s first impression of a brand, which makes the naming process a top priority before entering China market. Daxue Consulting offers the following naming services: brand naming, product naming, corporate naming, re-naming, brand architecture, packaging copy, and tagline creation. When choosing a Chinese brand name, we abide by 7 criteria: appearance, breadth, distinctiveness, semantic value, pronunciation, strategic impact, and sound.
How we can help you find a company name in China
Research
During the kickoff meeting, our team will seek to understand your brand through a series of pre-defined questions on brand identity.
Analyze
Learn more about your competitors and your target consumer group.
Detect
Our consultants will identify your company vibes and find the most accurate way to convey it.
Brainstorm
We will generate as many keywords relates to your products, history, purpose, vision, and values as possible.
List
Our team will gather and sort a list of at least 50 possible names for cross-checking them against your brand positioning.
Check
We will make sure your new name does not sound odd/offensive in other Chinese dialects and that it is not legally taken.
When to opt for brand naming services
Brand naming is essential in China to establish a memorable brand identity that resonates with the target audience. A well-crafted brand name communicates the brand’s values and differentiation, attracting attention and setting it apart from competitors. Cultural nuances, local language, and consumer preferences in China should be considered when developing a brand name.
Opting for brand naming consulting ensures a compelling brand name that enhances recognition, recall, and customer engagement in the dynamic Chinese market.
