The Chinese brand name is a consumer’s first impression of a brand, which makes the naming process a top priority before entering China market. Daxue Consulting offers the following naming services: brand naming, product naming, corporate naming, re-naming, brand architecture, packaging copy, and tagline creation. When choosing a Chinese brand name, we abide by 7 criteria: appearance, breadth, distinctiveness, semantic value, pronunciation, strategic impact, and sound.
How we can help you find a company name in China
During the kickoff meeting, our team will seek to understand your brand through a series of pre-defined questions on brand identity.
Learn more about your competitors and your target consumer group.
Our consultants will identify your company vibes and find the most accurate way to convey it.
We will generate as many keywords relates to your products, history, purpose, vision, and values as possible.
Our team will gather and sort a list of at least 50 possible names for cross-checking them against your brand positioning.
We will make sure your new name does not sound odd/offensive in other Chinese dialects and that it is not legally taken.