Brand equity is the intangible value of a particular company or product based on consumers’ perception of the brand name. A brand with high equity tends to be well-known and positively perceived by many consumers. This helps create the idea that its products or services are better than those of lesser-known brands.
How do we build, leverage, and enhance brand equity in China
Our research team will leverage both qualitative and quantitative methods to give you an idea of your brand equity in China.
Our consultants will use various proven methodologies to analyze your brand visibility in China, such as face-to-face interviews and online surveys.
Our team will help you enhance engagement online in China through very close-to-market methodologies.
Daxue Consulting will also assist you in brands assessing your offline presence in the Chinese market through store checks.
After analyzing the collected data, we will design a tailor-made branding strategy aimed to build, leverage and improve your brand equity in China