A tribe is a small group of consumers who share common interests and interact with each other on social media. Therefore, tribe marketing is a marketing strategy that leverages the social behavior of certain groups of consumers in order to promote goods or services.
How to conduct tribe marketing in China?
Daxue Consulting will identify the main factors allowing competitors to win over Chinese consumer tribes.
Our consultants will analyze consumer trends and identify what factors drive consumption.
Our team will break down consumers by demographics and common values.
We will analyze the tribe’s behavior through social media listening and provide recommendations on how to maximize sales through target marketing.