Co-branding, also known as IP collaborations, is a marketing strategy in which two or more businesses join together in an alliance for the mutual benefit of all parties. Collaborations can come from completely different industries, such as the cooperation between Uniqlo and Kaws. Over the past few years, many brands have successfully drawn traffic, boosted their sales and even rejuvenated their brand image through embracing co-branding strategies in China.
Our steps for an effective co-branding strategy in China
Our team will help you analyze your own brand to have clear what your values are.
Our consultants will make a list of possible partners who share those values for your co-branding strategy.
After an in-depth research, our team will shortlist and introduce you the most suitable partners.
Our project team will help you set your brand goals and define your marketing mix.
We will utilize the gathered information to design a tailor-made IP collaboration strategy for you.