Co-branding, also known as IP collaborations, is a marketing strategy in which two or more businesses join together in an alliance for the mutual benefit of all parties. Collaborations can come from completely different industries, such as the cooperation between Uniqlo and Kaws. Over the past few years, many brands have successfully drawn traffic, boosted their sales and even rejuvenated their brand image through embracing co-branding strategies in China.
Our steps for an effective co-branding strategy in China
Analyze
Our team will help you analyze your own brand to have clear what your values are.
List
Our consultants will make a list of possible partners who share those values for your co-branding strategy.
Shortlist
After in-depth research, our team will shortlist and introduce you the most suitable partners.
Define
Our project team will help you set your brand goals and define your marketing mix.
Design
We will utilize the gathered information to design a tailor-made IP collaboration strategy for you.
When to adopt a co-branding strategy in China
Co-branding strategy consulting in China is beneficial when businesses seek to harness the advantages of partnering with another brand. It proves valuable in scenarios such as brand extension, new market entry, product innovation, and reaching new customer segments. By leveraging consulting services, businesses can identify suitable brand partners, tap into their equity, gain market insights, and drive growth through strategic collaborations. Co-branding strategy consulting ensures a comprehensive approach to developing collaboration strategies, mitigating risks, and maximizing the benefits of co-branding in the dynamic Chinese market.
