Matthieu studied at ESSEC Business School and Peking University’s Guanghua School of Management, as well as law. With prior experience in finance and consulting, both overseas and in China, he has provided services to more than 400 clients in China. He has been widely quoted by media outlets, including the Financial Times, The Wall Street Journal, Reuters, Yahoo Finance, Forbes, TechNode, Tech in Asia, the Israeli press, and Peking University Press, as well as on BFM Radio.
Min has over 15 years of experience in market research and strategy consulting. His expertise spans developing strategic recommendations in Go-to-Market (GTM) and Route-to-Market (RTM) strategy, with extensive knowledge of qualitative and quantitative research methodologies across APAC. Throughout his career, he has led projects across multiple sectors, including luxury, beauty, fashion, F&B, FMCG, IT, healthcare, and automotive.
Grace YU obtained her master's from London School of Economics with an academic background in both economics and finance. She has strong experience in fact-based market entry and market growth strategy across various industries, particularly for non-transparent markets like tech, healthcare, industrial, finance and automotive. Her specialties include bottom-up addressable market sizing, strategic growth projection, frontline competitive intensity study, new growth driver identification / validation, blue ocean positioning and practical market activation.
Allison has been in Greater China for over 10 years, currently leading the public research at Daxue Consulting along with client services and research design in the leisure, sports, fashion, and beauty categories. She graduated from the University of Minnesota, completing a capstone program at Nanjing University to speak Mandarin at a professional level, and has been cited in the media such as CNBC, BBC, The Economist and more.
Ming obtained her MBA from Peking University, Guanghua School of Management and passed the Chartered Financial Analyst (CFA) Level II exam. Prior to joining Daxue, she had working experience in project management and investment research in China and Southeast Asia markets, specializing in sectors such as consumers, healthcare, tech, and building materials.
Shuyi Han studied Business Information Systems at Tasmania University. She has been at Daxue Consulting for over 5 years and has been working on various projects across different industries, including FMCG, F&B, fashion, home appliances, cosmetics, and luxury goods.
Lutina Gu holds a master’s degree in International Management from the Ivey Business School in Canada. Before joining Daxue Consulting, she worked on banking and financial services consulting projects across Canada, the Netherlands, and China. At Daxue, she has managed market research and strategy consulting projects across a wide range of industries, with experience in market opportunity assessment, brand strategy, customer insights, competitive intelligence, and go-to-market strategy for both consumer and industrial sectors.
Xuan Zhang (Vivi) obtained her master’s degree from Warwick Business School and her bachelor’s degree from the University of Liverpool in the United Kingdom. Her project portfolio is primarily focused on the consumer goods industry, with deep expertise and extensive experience across the food and beverage, beauty and personal care, and fashion and apparel sectors.
Han (Hugo) Wei graduated from Queen Mary University of London with a degree in Wealth Management. Prior to joining Daxue, he's had cross-industry work experience in financial services, consulting, and luxury.
Jiayi (Zoe) Lu studied fashion design and luxury brand management at Istituto Marangoni Milan Campus. She has in-depth insights on global luxury and beauty industries by working with Italian luxury brands. Having completed over 10 China market study reports and having lived and worked in four countries, she has a unique, personal understanding of cross-cultural marketing strategies.
In China since 2014, Stéphane graduated from Nantes University with a masters degree in French & Chinese management. He develops the technical part of the marketing effort of Daxue and provides solutions for SEO/SEM and automated data analysis for qualitative and quantitative research.
Full time member of Daxue since 2016, Yoyo has a proven track record of successful office management, happiness management and napping coordination. Strategically employed on pet food market sizing, branding and marketing projects, she has been of crucial help with various research such as the pet care market in China.
Honors:
- Most time spent at the office
- Happiness rate: 100%
- Once created over 123 new slides by napping on a laptop
- Messages sent to clients by accident: 4
- Employee of the year: 10 years in a row
