About us: Daxue Consulting

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

With offices in Beijing and Shanghai (as well as a commercial representation in Hong-Kong), Daxue Consulting’s team is composed of local and overseas-educated Chinese and china-educated foreign project managers. Our commitment to understanding clients’ challenges and base all our recommendations on data have convinced more than 100 clients to work with us and come back to us for new research projects.

With a team of 15 full-time project managers and a network of hundreds of data-miners, Daxue consulting is able to cover China entirely in terms of data collection and research. Daxue Consulting is often solicited in order to work on market sizing, market opportunity assessment, acquisition and target identification, consumer understanding. We have worked with major international companies as well as for SMEs.

Our Story

Daxue Consulting was created in late 2009 on the campus of Peking University (# 1 university in China for business and social sciences, #2 for engineers), in the business school Guanghua Business school (光华管理学院, # 1 business school in China).

The French MBA candidate Matthieu David-Experton and the Chinese undergrad candidate Zheng Jingwen decided at that time to duplicate the model of junior enterprise in China, picking the name Daxue, which is conveying 2 significations in Chinese: in modern Chinese, Daxue means University but in old Chinese, the word Daxue was referring to one of the 4 books founding Confucianism.

Daxue Consulting group

In late 2010, Daxue Consulting became a private company. Ultimately in 2014, Daxue Consulting added a third pillar (traditional consulting and national data-collection coverage being the first 2) with technology such big data or crowd-sourced data through apps. In 2015, following regular demand from market entry clients for following-up services, Daxue consulting restructured its operations and segmented its offers into different Daxue’s practices.

Daxue metry

Daxue Metry is the data-collection entities of Daxue Consulting. DM’s team work with various qualitative and quantitative methodologies, including tech-related solution, to gather reliable data and actionable insights


DaxueDoxa is a pure strategy consulting firm basing its advisory on a profound understanding
of international business combined with a Chinese touch.


Sinonym offers translation services, focusing specifically on the complex and crucial field of company naming in China. Sinonym develops its own scientific process to identify, shortlist and test potential successful for the Chinese market.

Daxue metry

DXC Ventures is advising companies on their investments in Mainland China and aiming to support financing needs of start-ups and small-to-middle size enterprises.


DAXLR is a marketing agency focusing on operational actions and aiming at accelerating reputation, sales and brand loyalty of international brands in the Chinese markets.

the storecheckers

The Store Checkers is crowd-sourced store-checking service with an innovative app that enables rapid and large-scale data gathering. The Storecheckers enables you to get in direct touch with thousands of field workers all over China with a single click.

Expertise and Involvement

At Daxue, we believe that the customer is at the heart of our work, each project is unique. We study the Chinese market in order to provide you the most accurate Market study. We are able to manage projects everywhere in China through our network of consultants and our panels. Based on these resources, it allows us to carry out missions in a variety of projects such as new technologies, food and beverage,  fashion industry and industrial sectors. We place our customer at the heart of our approach. All the methodologies are adapted to our customers to meet the best of their expectations, every client, every project is unique and represents a separate challenge for our team.

Find the solution for your business in China,  contact us!

In the press:

They talk about Daxue Consulting

They talk about Daxue Consulting

Some of our clients:

Governments & Institutions

Daxue Consulting clients

Business To Business (B2B)

Daxue Consulting Clients

Business To Consumer (B2C)

Daxue Consulting Clients

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