Close this search box.

About us

About Daxue Consulting:

Daxue Consulting is a market research and strategy consulting firm focusing on the Chinese market. Through our four pillars of market research, marketing strategy, management consulting, and branding, we guide businesses to holistic growth in China and beyond. 

With offices in Shanghai, Beijing and Hong Kong (as well as a commercial representation in Singapore, South Korea and France), our team is composed of local and overseas-educated Chinese as well as China-educated foreign project managers. We have worked with 500+ clients to complete 800+ projects. With a team of 30+ full-time project managers and connections all over the country, we cover China entirely in terms of data collection and research.

Our Story:

Daxue Consulting was created in late 2009 by Peking University Guanghua Business School MBA candidate Matthieu David-Experton and the Chinese undergrad candidate Zheng Jingwen. The name “Daxue” conveys two meanings in Chinese: in modern Chinese, Daxue means University while in old Chinese, the word Daxue referred to one of the 4 books founding Confucianism.

In late 2010, Daxue Consulting became a private company, and in 2014, Daxue Consulting added a third pillar (traditional consulting and national data-collection coverage being the first two) with technology including big data, social listening or crowd-sourced data through apps. In 2015, following regular demand from market entry clients for following-up services, Daxue Consulting restructured its operations and segmented its offers into different Daxue’s practices

Expertise and Involvement

The client is at the heart of our work. We are able to manage projects everywhere in China through our network of consultants and our panels. Based on these resources, we can carry out missions in a variety of projects such as new technologies, food and beverage, fashion industry and industrial sectors. We place our customer at the heart of our approach. All the methodologies are adapted to our customers to meet the best of their expectations, every client, every project is unique and represents a separate challenge for our team