A brand book, also called brand bible, brand style guide or brand guide, is a comprehensive document that defines and explains every aspect of a brand’s identity and provides all the brand’s details and standards. A brand book is a great help for marketers to develop their brand awareness. Especially in a competitive market like China, brand is a powerful driver of sales since local consumers tend to associate renowned brands with quality, reliability, and social status.
Our steps for writing a brand book in China
Identify
Our team will help you identify your brand mission, values and target consumers in China.
Compose
We will help you set visual guidelines: color palette, logo usage, font, tone of voice, and other graphics.
Involve
Our consultants will involve your staff along the whole decision-making process.
Monitor
Our team will make sure your content complies with the guidelines in your brand book.
When to opt for a brand book in China
A brand book is valuable in China when businesses aim to establish a strong and consistent brand identity. It provides comprehensive guidelines for brand elements such as logo usage, typography, color palette, and tone of voice. By documenting and defining these key aspects, a brand book ensures brand consistency across various channels and touchpoints. It enhances brand recognition, fosters brand loyalty, and streamlines marketing efforts, ultimately helping businesses establish a cohesive and impactful brand presence in the Chinese market.
