Entering a new market without previous preparation is a leap in the dark due to political risks, cultural differences, foreign exchange volatility and local peculiarities. A market entry strategy provides foreign companies with a roadmap to better understand their target market, available distribution channels, potential competitors, and long-term objectives.
How to strategically plan a step-by-step market entry in China?
Our team will work out challenges, opportunities, existing and future trends, and their potential impact on your business in China.
By analyzing competitors, our consultants will identify successful and ineffective strategies.
Learn more about your strengths and why you are well placed to seize current opportunities.
By interacting with end-consumers, you will know more about preferred purchase channels, information sources as well as the acceptance of your marketing messages.
Our team will help you identify your consumer segments and create your marketing personae.
Analyze & Design
By combining the gathered data, we will design an actionable roadmap for your first 2 to 3 years in China.