There are internal and external crises that companies in China may encounter that require unique strategies. External crisis management in China includes responses to natural disasters, crises of malevolence, and public health crises like SARS or COVID-19. Internal crisis management in China includes responses to financial crisis, technology crisis, deception crisis, workplace violence, confrontation crisis, and organizational misdeeds. Crisis management requires companies to be socially and culturally conscious, to be able to have a quick response, and to effectively communicate with employees and consumers.
Our steps for Crisis Management in China
For External Crisis Management
Our tailored solutions will allow you to protect your business operations while taking care of your employees.
Our team will maintain consistent internal communication with employees to ensure employees’ psychological needs and keep their morale high.
We will perform social listening to understand new demands, feelings, and reactions of your customers to allow you to adapt your marketing and communication strategy.
Our experts will help you offer your customer a sense of security by providing insurance policies.
We help you show corporate social responsibility by making plans for corporate support.
For Internal Crisis Management
We will empower you to quickly react and tone down internal or external discontent.
Our consultants will assist you in writing apologies and PR letters aimed at avoiding further backlash from Chinese netizens.
Our experts will help you think outside of the box to seek alternative solutions and avoid backlash inside and outside China.
We can guide you in crafting your post-crisis strategy and reshaping your China story in a positive narrative after a crisis occurs.