Branding

Our team of consultants can utilize a wide range of methodologies to answer your branding issues. We pay special attention to your requirements, help you identify the objectives and are fully responsive and committed in every step of our relationship.

A brand is much more than a name, it has to do with the identity, the ideals and social value of a company and how consumers perceive them. Branding in China is a powerful driver of sales since local consumers tend to associate renowned brands with quality, reliability, and social status, and this is especially true when it comes to purchase luxury goods. Therefore, building a prestigious brand image as well as developing a good branding strategy in China may help you gain a competitive edge over both foreign and homegrown competitors.

Daxue Consulting has an international team of project managers who can both understand and leverage your company culture and identity and provide you with the key drivers of a successful branding strategy in China.

Branding's related services and methodologies

Activation Toolkit

Brand Book

IP Collaboration

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