Market research services in China

Our China market research services leverage both qualitative and quantitative methods across a broad range of industries sectors to fuel your strategic plan and support your expansion in China.

Whether entering the Chinese market for the first time or expanding your businesses’ presence in the country, all companies hoping to stay competitive in the market need to engage in China market research at some point. While China’s population of 1.4 billion may appear homogeneous from the outside, consumption habits throughout the country are anything but uniform. From regional differences to the urban-rural divide, to evolving demographics and of course the influence of the dynamic digital ecosystem, understanding Chinese consumers and how to convert them is no simple feat.
Over the last ten years, Daxue Consulting has conducted over 600 market research projects in China, in both B2B and B2C sectors in a wide range of industries. Our team provides tailored, ad-hoc market research in China, with agile research design, and flexible commitment models.

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