Entering or expanding in the Chinese market requires precise strategic planning, as businesses must remain competitive in a diverse and evolving environment. At Daxue Consulting, we understand that China’s 1.4 billion population presents unique challenges for Western companies. While it may seem homogeneous externally, the variation in consumption habits—from regional differences and the urban-rural divide to shifting demographics and a rapidly changing digital landscape—is complex.
To successfully understand and engage Chinese consumers, conducting market research with the use of professional market research methodology in China is the crucial point of the journey. Over the past decade, Daxue Consulting, the leading market research agency in China, has spearheaded over 700 projects across various sectors, including both B2B and B2C markets in numerous industries. Our approach is built on providing tailored market research services in China that are as flexible as they are robust. We employ agile research methodologies and offer flexible commitment models to meet the specific needs of your business.
Whether you are making your first entry into the market or seeking to expand your presence, our expert team is equipped to deliver China market insights necessary to guide your decisions and help you thrive in one of the world’s largest and most dynamic markets.
About us: Creatively analytical and analytically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work. Our diverse team ensures comprehensive coverage and extensive China market advisory.
