Whether entering the Chinese market for the first time or expanding your businesses’ presence in the country, all companies hoping to stay competitive in the market need to engage in China market research at some point. While China’s population of 1.4 billion may appear homogeneous from the outside, consumption habits throughout the country are anything but uniform. From regional differences to the urban-rural divide, to evolving demographics and of course the influence of the dynamic digital ecosystem, understanding Chinese consumers and how to convert them is no simple feat.
Over the last ten years, Daxue Consulting has conducted over 600 market research projects in China, in both B2B and B2C sectors in a wide range of industries. Our team provides tailored, ad-hoc market research in China, with agile research design, and flexible commitment models.
A desk research helped Clarins to uncover the new technology adoption and trend in the APAC e-commerce market. On top of this, a competitor analysis allowed the brand to analyze how the competition used these digital marketing tactics.