We Help You Get the Best of the Chinese Market

Receive our latest NEWS
And keep yourself up-to-date on Chinese market

Daxue Market Research

consumer panel China


Our panel of consumers gathers various samples of Chinese consumers (age, sex, income, geographical areas, consuming patterns, etc) which allow you to better understand the evolution of the market, the awareness toward your brand and any driver of growth in your industry.

View Details
Market research China


Daxue Consulting serves its clients with data-driven analysis of their market. We use a full range of close-to-market and tailored methodologies to collect the most reliable and relevant data that satisfies your needs of information and your ambitions in the Chinese market.

View Details
focus group China


Daxue Consulting collect qualitative data to provide you with the deepest understanding of Chinese consumer perceptions, buying criteria and product preferences. Our team will setup every step of your focus groups in China, including recruitment, moderation and further analysis.

View Details
Omnibus survey China


Daxue Consulting offers the design, set up and execution for any sensory research in China. It includes discrimination tests (overall difference and attribute-specific), as well as descriptive test and home-usability testing (HUT).

View Details

Daxue Tech

Eye tracking China


Eye tracking is the measurement of eye activity. Daxue Consulting uses this research method to collect data and to analyze the visual path of Chinese consumers across an interface such as a website, a mobile APP, a packaging or even printed ads.

View Details
consumer panel China


Daxue Consulting favors agile and close-to-market data-collection methodologies in China. In-store data is one of the best sources of information to better understand your market and your competition frame in China. We have developed our in-house mobile APP The Store-Checkers.

View Details
online survey China


Daxue Consulting support you to better fit the needs of your end-users in China. Our team uses various research methods to collect data and to analyze the usage path of Chinese consumers across digital interfaces such as websites or mobile APP.

View Details

Daxue Management Consulting

Market entry China


Regarding your ambition in the Chinese market, our team provides you with the essential data-driven knowledge to setup your strategic go-to-market plan in China. Our project managers work with your team to fully adapt your offer and marketing plan to the Chinese market.

View Details
Marketing activation China


Daxue Consulting's solution to marketing activation in China aims at setting up a pragmatic and segmented plan to significantly improve your market shares toward targeted and quantified segments of Chinese consumers.

View Details
Monitoring plan China


Daxue Consulting provides branding plan in China that are data-driven, supported by the experience and knowledge of the Chinese market. It includes brand naming, promotion road-map and marketing value proposition validation with Chinese consumers.

View Details

Daxue Strategy

Market strategy China


Daxue Consulting offers market sizing in China. Our team triangulate bottom-up, top-down and distribution analysis approach to provide the most accurate and reliable evaluation of your market potential in China.

View Details
Business Intelligence China


Daxue Consulting offers to its clients solutions to collect and aggregate data that gravitates around the company’s environment (stock market data, category pricing audit, social listening, etc.)

View Details
Business turnover China


Daxue Consulting has developed specific research and operational implementation method to favor open innovation in China. It includes tech scouting, agile strategic plan, business turnaround.

View Details




  • World class quality

    Your project is managed from proposal to presentation by professional project leaders with years of market research experience in China from top corporations and universities. They provide careful thought to the approach and the selection of effective, well-known and proven methodologies to fit your needs while meeting every deadline. Our knowledge of research and of China ensures conclusions you can trust. We help you to identify the impact of new trends.

  • China Nationwide Reach

    Our unique network and our strong China-based roots allow us to collect large-scale data. Through our data-base of China-based market insiders and professionals, our market surveys in China can reach any industry.

  • Responsiveness & Flexibility

    Support from your project manager is just a phone call away. Clients tell us how pleased they are to find their senior consultant had researched their business and understood their unique challenges in China.

  • Tech-driven approach

    All our strategy consulting services are 100% data-driven. To perform data collection, we develop innovative and tech-driven methodologies managed by experienced full-time in-house professionals. Our experience and knowledge of Chinese market dynamics allow us to design tailored, agile and pragmatic research designs and to always use the relevant tools according to the client's situation

  • Perfect partner in China

    While Daxue Consulting mainly serves International brands or firms, some of our clients are consulting and market research firms which partner with us to cover their projects in China. As we are focusing on China’s market, we will never compete with our partners abroad and as such we are the best, safest and most reliable partner they can find in China.

  • Our clients

    Our clients are both multinational corporations and medium-sized companies from basically anywhere in the World. With hundreds of projects each year, our management team developed a deep understanding of each sector and companies' situation needs and stake on the Chinese market.




  • Market Research China Firm’s Strengths

    Our extensive experience in Chinese markets, university connections and unique data-gathering network separate Daxue from other consulting firms in China. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.

  • Daxue Consulting offers agile stragy consulting in China. We leverage the best resources and tech-driven data collection in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions, innovation management and plan for a successful development in China. Our role is to help business units to achieve leadership positions.

Our services and methodologies for market research in China

Our methodologies use quantitative and qualitative information to analyze and understand the Chinese market. Our services include different market intelligence tools such as:

The expertise of Daxue Consulting

Since 2009, Daxue Consulting has served Multinationals (MNC) and SME in numerous sectors such as FMCG sectors, food and beverage, technologies, real estate projects, travel, leisure, E-commerce websites, luxury fields, smart city, and fashion as well as industrial and BtoB businesses. The projects and market surveys managed by our consulting firm are based on well-known and fully mastered methodologies. On top of the projects managed by our firm, specialized senior consultants in retail, luxury, China, automotive, design, and E-commerce are called upon in order to give perspective and moderate workshops or focus groups. We provided market research in Shanghai, Beijing, Guangzhou, Shenzheng and all over China. You can find our website in Hong-Kong and China.

One client, one unique experience

Our work is focused on our clients and we adapt our methodologies to their questions to get the best information possible to solve their challenges in China. We consider each market research project as a unique, innovative and new challenge. Over the years, a multitude of differing projects have helped develop our technical tools in leveraging social networks, forums and new technologies for our market survey in China. These tools make it possible to approach the Chinese markets and to provide consulting in a unique, effective and competitive way. We are able to examine our clients’ technological deficiencies and suggest methods to improve their operations in China. Following this examination, we can develop and program new useful tools and suitable methodologies to improve our clients businesses. No business today can deny the need for technology in their daily business operations and our consulting team wants to provide you the best tools to improve these operations in China.

Efficiency throughout China for China Market Research

Daxue Market Research Group has offices in Beijing, Shanghai and Hong-Kong. Moreover, we are able to manage market surveys all over China through our network of project assistants and panels. Through our contacts and university networks, we are able to leverage this resource to make it a proxy to understand the entire market. Our target audience is actually connected with all of the segments we are interested in and we particularly aim to work with MBAs to serve as samples to better understand the thoughts and consumptions patterns of the emerging middle and affluent classes in China. Leveraging this proxy makes it possible for us to conduct business in various fields such as agri-business, utilities, retail, fashion, FMCG, food & beverage and many other fields.

Information, the key to success in China

Useful market research requires thorough, honest and candid approaches to make sure we interview the right sample and ask the right questions to obtain accurate information. Understanding competition, pricing of products and services, consumer paths, consumer values, design, price and product acceptance, locations of shops and products in retail, creation of marketing planning, choice of marketing channels and business plans are necessary to gather useful and successful marketing research in China. As one of the most competitive companies for China market research, we offer our expertise to our clients who want to understand the very unique and specific Chinese market landscape.