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Our extensive experience in the Chinese market and unique data-gathering network separates us from other consulting firms. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your target market.
We help clients make data-backed strategic decisions in China by leveraging tech-driven data collection methods and performing detailed qualitative research on key consumer groups, competitors, and market dynamics.
Our panel of consumers gathers various samples of Chinese consumers (age, sex, income, geographical areas, consuming patterns, etc) which allow you to better understand the evolution of the market, the awareness toward your brand and any driver of growth in your industry.
Daxue Consulting serves its clients with data-driven analysis of their market. We use a full range of close-to-market and tailored methodologies to collect the most reliable and relevant data that satisfies your needs of information and your ambitions in the Chinese market.
Daxue Consulting collect qualitative data to provide you with the deepest understanding of Chinese consumer perceptions, buying criteria and product preferences. Our team will setup every step of your focus groups in China, including recruitment, moderation and further analysis.
Daxue Consulting offers the design, set up and execution for any sensory research in China. It includes discrimination tests (overall difference and attribute-specific), as well as descriptive test and home-usability testing (HUT).
Daxue Consulting offers market sizing in China. Our team triangulate bottom-up, top-down and distribution analysis approach to provide the most accurate and reliable evaluation of your market potential in China.
Daxue Consulting offers solutions to collect and aggregate data that gravitates around the company’s environment (stock market data, category pricing audit, social listening, etc.)
Daxue Consulting has developed specific research and operational implementation method to favor open innovation in China. It includes tech scouting, agile strategic plan, business turnaround.
We deliver business plan to stakeholders such as regional managers, entrepreneurs and MNCs. Such market studies are aimed at empowering our partners and providing them with clear outlines on how to set up a strong business presence in China. This lincludes cash flow projections, benchmarks, investments forecast and more.
More on business plans here.
Regarding your ambition in the Chinese market, our team provides you with the essential data-driven knowledge to setup your strategic go-to-market plan in China. Our project managers work with your team to fully adapt your offer and marketing plan to the Chinese market.
Daxue Consulting provides branding plan in China that are data-driven, supported by the experience and knowledge of the Chinese market. It includes brand naming, promotion road-map and marketing value proposition validation with Chinese consumers.
Daxue Consulting’s solution to marketing activation in China aims at setting up a pragmatic and segmented plan to significantly improve your market shares toward targeted and quantified segments of Chinese consumers.
Eye tracking is the measurement of eye activity. Daxue Consulting uses this research method to collect data and to analyze the visual path of Chinese consumers across an interface such as a website, a mobile APP, a packaging or even printed ads.
Daxue Consulting favors agile and close-to-market data-collection methodologies in China. In-store data is one of the best sources of information to better understand your market and your competition frame in China. We have developed our in-house mobile APP The Store-Checkers.
Daxue Consulting support you to better fit the needs of your end-users in China. Our team uses various research methods to collect data and to analyze the usage path of Chinese consumers across digital interfaces such as websites or mobile APP.
The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.
