Enlightening decision makers on the Chinese market since 2012

Daxue Consulting, your China strategic research partner

Enlightening decision makers on the Chinese market since 2012

Daxue Consulting, your China strategic research partner

Why we are your gateway to China

Our extensive experience in the Chinese market and unique data-gathering network separates us from other consulting firms. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your target market.
We help clients make data-backed strategic decisions in China by leveraging tech-driven data collection methods and performing detailed qualitative research on key consumer groups, competitors, and market dynamics.

Our services

Market Research

The Chinese market holds tremendous opportunities, but also dangerous threats. Our team provides tailored, ad-hoc market research in China, aimed at helping you navigate such a complex business environment without perishing in the effort.

Consumer Understanding

In order to win the heart of Chinese consumers, you need to have a clear picture of their needs, desires, behaviors and expectations. Our consultants master a broad range of consumer research solutions, smartly designed to identify and satisfy your consumers’ needs.

Strategy Consulting

What is your business and marketing strategy in China? How to successfully coordinate your marketing operation when entering China’s market? Through using a segmentation approach, Daxue Consulting will guide you in better optimizing your business and market strategy in China.

Management Consulting

With 10 years of experience in China, more than 400 clients and over 30 China consultants from all over the world, we have all the necessary skills to become your China market business advisor and help you improve your performance in China.

Branding

Developing a good branding strategy is key to gain a competitive edge over both foreign and domestic competitors. Through using a set of different methodologies, our international team of market managers can answer your branding issues and support your growth in China.

More on our services

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Successful Projects

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Clients

Consultants

Years of expertise

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Successful Projects

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Clients

Consultants

Years of expertise

They trust us

Clients testimonials

Thank you very much for the good work you did on this market analysis and focus groups.

This is great work that you have put into this great research.Thanks for sending these through. That gives us everything we need for this survey.

Your proposal was excellent by the way - world class.

Guys you totally crushed it! Fantastic work! Super insightful and very useful to us - thank you so much!!! Great work really.

Thank you very much for your time and performance yesterday. The team in New York and all of us appreciated a lot your presentation and the quality of the consulting from Daxue.

I come back to you to thank you and your team for the work done on the project, it was a real pleasure to work together 🙂 The brand was very satisfied with the insights, especially with the richness brought by the local Chinese specificities.

Thank you! Always a pleasure to work with you as well. I will let you know if any questions come up. Have a good weekend, and I'm sure we'll be in touch again soon!

I would like to thank you again for the job you realized in a short and complex period of time. Your inputs and reports were very professional and valuable for our project. I have really appreciated our interactions. I won't hesitate to come back to you for any questions or other opportunity!

Thank you for sending the summaries. The findings are really interesting and validates a lot of the hypotheses we have. Thanks team for all your hard work and support over the past few months, it was a pleasure working with you all!

The experienced team of experts from daxue helped us a lot in gaining a deeper understanding of the Chinese market and customer. In particular, we were very impressed by the depth and details they found out whilst simultaneously making the recommendations very operational and tangible for us. We feel very equipped to start our business!