Our extensive experience in Chinese markets and unique data-gathering network separate Daxue from other consulting firms in China.Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your market.Daxue Consulting offers agile stragy consulting in China. We leverage the best resources and tech-driven data collection in order to provide our clients a wide range of business Intelligence tools to help their strategic decisions, innovation management and plan for a successful development in China.
Our panel of consumers gathers various samples of Chinese consumers (age, sex, income, geographical areas, consuming patterns, etc) which allow you to better understand the evolution of the market, the awareness toward your brand and any driver of growth in your industry.
Daxue Consulting offers market sizing in China. Our team triangulate bottom-up, top-down and distribution analysis approach to provide the most accurate and reliable evaluation of your market potential in China.
Regarding your ambition in the Chinese market, our team provides you with the essential data-driven knowledge to setup your strategic go-to-market plan in China. Our project managers work with your team to fully adapt your offer and marketing plan to the Chinese market.
Eye tracking is the measurement of eye activity. Daxue Consulting uses this research method to collect data and to analyze the visual path of Chinese consumers across an interface such as a website, a mobile APP, a packaging or even printed ads.