Media Consulting

The Chinese media industry covers a broad range of news and information channels- from traditional to digital media. It’s constantly transforming as technology continues to reshape the way information is consumed. Our media consulting service helps businesses understand and navigate China’s complex media industry.

Media consulting helps clients optimize their digital strategies in a complex market. With expertise in the Chinese market, Daxue Consulting specializes in data-based media consulting in China. We give companies strategic marketing advice in accordance with market complexities to improve their operational efficiency.

How our Media Consulting in China works:

Evaluate

We employ scientific testing methods to test user reactions to different digital stimuli and advise on how to increase conversion rate and website usability.

Analyze

Our team will conduct online surveys tailored to specific research need that will allow your business to target the right customers through the right communication channels.

Research

We capture daily user behaviors and map out their purchasing journey.

Detect

We identify online touchpoints to test the best way to convert your target audience online.

What Media Consulting brings you

Thrive in a digitalized industry

You will earn comprehensive insights into digital channels, consumer behavior and online touchpoints based on analytical, data-driven information.

Increase traffic conversion

Your company will be able to market through different platforms and optimize user experience, thus generating more traffic and on-site conversion.

Improve brand awareness

You’ll also reach consumers with more engaging content and enhance your online presence.

They trust us

Technology and Trends in APAC E-commerce Market for Clarins

A desk research helped Clarins to uncover the new technology adoption and trend in the APAC e-commerce market. On top of this, a competitor analysis allowed the brand to analyze how the competition used these digital marketing tactics.

Contact info

New market insights

The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes

How young Chinese consumers are finding themselves

The influence of local brands, Gen-Z consumers, and at-home trends on the booming beauty device market in China

From D&G scandal to brand triumph: crafting an effective PR strategy for the Chinese market

China’s EV brands: Leading the electric mobility revolution with technological innovation and a consumer-centric approach

What do you have in mind for your expansion in China?

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.