In-depth interviews in China (IDIs research) are a qualitative research methodology consisting in conducting intensive individual interviews, usually with a small number of respondents, to analyze their perspectives, experiences or feelings regarding a particular market situation, marketing campaigns or incipient product launches in China.
Our steps for conducting IDIs in China
Daxue Consulting will conduct pre-research of the target market in China.
We will write a questionnaire for the selected experts to answer, giving a direction to the discussion and avoiding losing information.
Our team will recruit knowledgeable professionals forin-depth interviews to provide us with valuable insight.
Our consultants will guide the conversation by asking broader questions, and then focus on details as the interview progresses.
Our team will utilize the gathered pieces of information to identify key consumer insights and make valuable recommendations.
Consultants will write a final report to give you all the answers you were looking for.