Our services
Daxue Consulting is a strategy consulting firm dedicated to equipping clients with the insights and guidance needed to achieve growth in China and beyond. Grounded in both time-tested and innovative methodologies, our expertise can be divided into five main pillars: strategy consulting, market research, customer understanding, management consulting, and branding. We have deep experience in a broad range of industries, including beauty, apparel, automotive, luxury, food and beverage, and pharmaceuticals.
Our services
Daxue Consulting offers a wide selection of market research and consulting services aimed at providing clients with the knowledge and guidance to achieve growth in China and beyond. Based on both traditional and cutting-edge methodologies, our services can be divided into 5 main pillars: market research, customer understanding, strategy consulting, management consulting, and branding. We developed a great expertise in a broad range of industries, including beauty, automotive, luxury, F&B and pharmaceuticals.
The Chinese market holds tremendous opportunities, but also dangerous threats. Our team provides tailored, ad-hoc market research in China, aimed at helping you navigate such a complex business environment without perishing in the effort.
Consumer Understanding
In order to win the heart of Chinese consumers, you need to have a clear picture of their needs, desires, behaviors and expectations. Our consultants master a broad range of consumer research solutions, smartly designed to identify and satisfy your consumers’ needs.
What is your business and marketing strategy in China? How to successfully coordinate your marketing operation when entering China’s market? Through using a segmentation approach, Daxue Consulting will guide you in better optimizing your business and market strategy in China.
Management Consulting
With 10 years of experience in China, more than 400 clients and over 30 China consultants from all over the world, we have all the necessary skills to become your China market business advisor and help you improve your performance in China.
Developing a good branding strategy is key to gain a competitive edge over both foreign and domestic competitors. Through using a set of different methodologies, our international team of market managers can answer your branding issues and support your growth in China.