Competitive analysis consists in identifying your competitors and evaluating their strategies to determine their strengths and weaknesses. Daxue Consulting provides you with the tools needed to win in a market full of tenacious players. By dividing competitors into strategic groups, we will evaluate their strategies and performance to provide clients with valuable insights.
Our steps for running competitive benchmarking in China
Identify
Daxue Consulting will identify your competitors and their products.
Analyze
Our team will analyze competitors’ market share, as well as their past and present strategies.
Detect
Our consultants will analyze your competitors’ sales tactics and marketing strategy.
Diagnose
Based on collected data about competitors, we will reveal their strength, weaknesses, threats, and your opportunities.
Elaborate and design
Our consultants will elaborate a data-driven plan to help your company stand out from the crowd.
When to use competitive benchmarking
Competitive benchmarking is valuable in China as it enables businesses to understand their position relative to competitors and uncover areas for improvement. Through competitive benchmarking consulting, businesses can assess key performance indicators, market share, pricing, product offerings, and marketing tactics. This analysis provides valuable insights to identify competitive advantages, differentiation opportunities, and market gaps. Opting for competitive benchmarking consulting empowers businesses in China to make informed decisions, optimize operations, and capitalize on growth opportunities in the highly competitive market.
