Entering a new market without previous preparation is a leap in the dark due to political risks, cultural differences, foreign exchange volatility and local peculiarities. A market entry strategy provides foreign companies with a roadmap to better understand their target market, available distribution channels, potential competitors, and long-term objectives.
How to strategically plan a step-by-step market entry in China?
Assess
Our team will work out challenges, opportunities, existing and future trends, and their potential impact on your business in China.
Compare
By analyzing competitors, our consultants will identify successful and ineffective strategies.
Detect
Learn more about your strengths and why you are well placed to seize current opportunities.
Test
By interacting with end-consumers, you will know more about preferred purchase channels, information sources as well as the acceptance of your marketing messages.
Segment
Our team will help you identify your consumer segments and create your marketing personae.
Analyze & Design
By combining the gathered data, we will design an actionable roadmap for your first 2 to 3 years in China.
When to opt for market entry services
Market entry services in China are valuable in various scenarios. They are particularly beneficial for businesses expanding into the Chinese market for the first time, navigating a highly competitive landscape, or facing industry disruption. These services assist in understanding local regulations, identifying suitable partners, and developing a differentiated market entry strategy. Market entry services also ensure compliance with legal requirements and provide insights on market trends and consumer behavior. By leveraging market entry services, businesses can effectively navigate the complexities of the Chinese market, seize opportunities, and establish a strong presence for sustainable growth.
