Chinese consumer research is foundational to market strategy. China is one of the most complex consumer markets to navigate. Though China is often seen as one culture, there is another level of consumer segmentation that other countries do not face, which is city-tier. Additionally, with each passing decade, the interests, hobbies, and identities of consumers are fragmenting. The goal of China consumer research is not only to understand our clients target consumers, but to identify consumer personas around the complex mix of demographics, personalities, and interests.
Daxue Consulting’s approach to consumer research in China leverages a blend of quantitative and qualitative methodologies, including social listening, consumer surveys, ethnographic interviews (onsite or online), online diary research, focus groups, UX testing, and more.
Our steps for running consumer research in China
Plan
Our consultants will identify the research focus and choose the right methodologies to utilize.
Collect
Daxue Consulting will collect consumer research data through sensory analysis, surveys, sentiment analysis, and ethnographic studies.
Analyze
We will interpret the collected data and gain useful information to answer the main research question.
Recommend
Based on the gathered data, we will provide recommendations that facilitate our clients’ strategic decisions.
When to opt for consumer research
Consumer research in China can offer a significant competitive advantage by directly collecting firsthand information on customer behavior and purchasing criteria. By conducting consumer research in real-world settings, such as stores, businesses can gain reliable and relevant insights that may not be readily available to competitors. This service enables businesses to observe and understand customers’ decision-making processes, allowing for the customization of strategies and a deeper understanding of the Chinese market.
