Desk research means collecting and analyzing secondary data and content related to your research subject. The content may come from internet sources, magazines, books, and all places where you can find the related information. It may include but is not limited to the industry overview, competitor analysis, government policies, cultural environment, user segmentation, etc.
How we conduct desk research
Our team will design the desk research according to our clients’ needs.
Our consultants will collect related data and content.
Daxue Consulting will analyze data and ensure all collected information is accurate and plausible.
Our team will use data to explain trends and tell a story.
Our consultants will examine gathered data and present our analysis to the client.
When to use desk research in China
Desk research can be a useful tool for gaining a quick overview of the market situation and identifying potential opportunities or challenges, particularly when comparing different markets or exploring a new topic or industry. It can save time and money by using existing information from various sources.
However, should be complemented by other methods such as surveys, interviews or focus groups to get more reliable and relevant insights that take into account the local context and consumer behavior.