Mystery shopping aims to ensure that the processes you designed for the market are in place and working well and that employees are providing the best customer service they can. We have been conducting mystery shopping projects for years in the service, retail, and supermarket sectors for companies all over China.
Our steps for mystery shopping research in China:
Our team will build a custom-built group of investigators tailored specifically to the demand of the investigation.
We will then deploy mystery shoppers in bot higher and lower tier cities across China.
Our experts will also conduct mystery phone calls under the guise of a customer, a potential partner or a journalist.
We will conduct qualitative interviews with vendors and customers.
Our team will collect photographic and quantitative data gathering, descriptions of storefront conditions, and access to store records.