Our mission is to guide businesses to holistic growth in China
How do we achieve this?
- Consumer research – we use methodologies like focus groups, consumer surveys, ethnographic research and more to give clients and thorough understanding of their consumer base. We have the means to conduct consumer research through the whole country of China and beyond.
- Market analysis – including competitor benchmarking, market sizing, and specific research options for market entries, like feasibility analysis and distributor and supplier screening.
- Tech tools and tech consulting – we constantly update our tools to use the most leading-edge technology in our market research. This includes eye-tracking and sensory analysis tech, diary research, VR research and in-vivo research.
- Strategy consulting – after collecting and analyzing data, we advise businesses on their next steps for growth. Our strategy consulting extends to China market entry consulting, branding strategies, pricing advising and much more