Market Analysis in China

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Daxue Market Analysis in China: Providing You with Consumer Insights into the Chinese Market

The core business of Daxue Consulting is providing you with a valuable and consistent analysis of your target market, segment, or consumers in China. Our market analysis in China is conducted with the goal of understanding the opportunities and risks presented by an existing market or a consumer segment in different regions. Daxue Consulting’s experienced team delivers up to date and custom-tailored deliverables. Each China market analysis is the result of a comprehensive set of research methods, both quantitative and qualitative, involving data mining, benchmarks, and the integration of our expertise. Each project is designed to inform your accurate business decisions in China. Daxue Consulting also conducts local projects such as market analysis in Beijing or market analysis in Shanghai. We specially design market analysis projects to help your company to identify:

  • Key drivers of growth
  • Market entry feasibility
  • Size of the market
  • Market segmentation
  • Socio-economic development surrounding the marketMarket analysis in China
  • Global market trends

We also deliver insightful analysis about the whole environment of your market in China, such as:

  • Cost and profitability analysis
  • Promotion strategies and full marketing mix
  • Viable market entry strategies
  • Trade rules and regulations imposed in the regional market
  • Production areas and points of sale
  • Existing key players and potential competitors in the market
  • Performance of both existing players and your operations

Let use an example! In a case of a wine shop opening in Hong Kong, our team will use China market analyses to identify critical information on potential competitors in the region, their locations, sizes, targeted clients, the wine-drinking culture of the region, income level of the people as well as the advertising, need for promotion. This kind of data will help you prepare a solid, well-founded business plan and capitalize on the latest developments in the market.


Daxue Consulting Uses Proven Methodologies for Market Analysis in China

Depending on the purpose and the objectives of the market analysis in China, the scope of the study varies significantly and directly determines the research methods that are adopted. Therefore, we work in close contact with your staff to identify your objectives and the methodology which will best suit your goal. Included below are some of the most common research methods:

  • Market survey: Daxue Consulting offers market studies which cover all of China thanks to our network of contacts at the country’s best universities. For you, it is a guarantee of relevant, complete, and reliable fieldwork involving a sample of respondents that our competitors cannot reach. Daxue Consulting’s analysis team provides consistent data mining to identify all the trends and key drivers of growth in your market
  • Focus groups: Daxue Consulting has strong experience with qualitative research in China. Our staff has a solid and proven process to set up focus groups which lead to valuable insights and innovative ideas for your business in China. Our team of analysts provides consistent findings from these focus groups, to provide you with clear and actionable recommendations
  • Desk research: Daxue Consulting’s team also regularly collects information from libraries, bookshops, the Internet, university resource databases, and its network to keep you updated on all the sensitive information about your market’s activity in China

Market Analysis for Your Business Plan

Market analysis in China is the first step toward the writing of your business plan. Our team will help you to fully develop a plan of activities that is right not only for your market but also localized for China’s specificities.

When it comes to Marketing, for instance, performing a market segment analysis is crucial for focusing your marketing efforts on the most likely groups of likely customers and clients. This consists of four steps:

Demographics: Using demographic parameters is an effective way to segment your target markets. This information includes age, gender, race, location, educational background and more

Psychographics: Psychographics analyze your customers’ values, personality traits, interests, attitudes, and opinions. This information helps you build a clearer image for each of your groups

Research: In addition to getting direct feedback from those in your target markets, Daxue’s expert research into specific markets is crucial for succeeding within China

Strategy: Once we’ve segmented your target markets and have a clear idea of what differentiates them, we will then use this information to develop your marketing strategy

A market analysis is smart for those who are thinking of entering China. The objectives of the market analysis section of a business plan are to show to investors that you know your market and that it’s large enough to build a sustainable business. A market analysis consists of a number of sections, some of which include:

  • Demographic and Segmentation
  • Target Market
  • Market Need
  • Competition
  • Barriers to Entry
  • Regulation

Daxue is here every step of the way, performing a China market analysis specific to your needs to get your business up and running and quickly and efficiently as possible.

Delivery of a Market Analysis in China

Daxue Consulting has multiple ways of delivering a market analysis in China, including:

  • Analysis of consumer trends and delivery of consumer insights
  • Analysis of existing markets with the existing rules and regulations
  • Analysis of primary volumes, figures, and directions of the market
  • Analysis of competitors, screening of them according to results, and marketing (qualitative and quantitative screening)
  • Analysis of the duplicable market strategies
  • Benchmark of companies’ metrics and go-to-market strategies

Market analysis in Shanghai, Beijing, Guangzhou, Shenzhen and more

For all the services listed above, daxue consulting has developed the resources and research network to provide them throughout China + Hong Kong and Taiwan. Although based in Shanghai, Beijing and Hong Kong, we are used to travel in China for our clients and know very well the specificities of each area of the country. We therefore work in the following cities:


  • Tier-1 cities Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and Tianjin as well as
  • Tier-1+ cities such as Nanjing, Chongqing, Kunming, Xi’an, Wuhan, Shenyang, Dongguan
  • and many tier-2 cities and tier-3 cities.


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