The core business of Daxue Consulting is providing you with a valuable and consistent analysis of your target market, segment, or consumers in China. Our market analysis in China is conducted with the goal of understanding the opportunities and risks presented by an existing market or a consumer segment in different regions. Daxue Consulting’s experienced team delivers up to date and custom-tailored deliverables. Each analysis is the result of a comprehensive set of research methods, both quantitative and qualitative, involving data mining, benchmarks, and the integration of our expertise. Each project is designed to inform your accurate business decisions in China. Daxue Consulting also conducts local projects such as market analysis in Beijing or market analysis in Shanghai. We specially design market analysis projects to help your company to identify:
We also deliver insightful analysis about the whole environment of your market in China, such as:
Let use an example! In a case of a wine shop opening in Hong Kong, our team will use market analyses to identify critical information on potential competitors in the region, their locations, sizes, targeted clients, the wine-drinking culture of the region, income level of the people as well as the advertising, need for promotion. This kind of data will help you prepare a solid, well-founded business plan and capitalize on the latest developments in the market.
Daxue Consulting Uses Proven Methodologies for Market Analysis in China
Depending on the purpose and the objectives of the market analysis, the scope of the study varies significantly and directly determines the research methods that are adopted. Therefore, we work in close contact with your staff to identify your objectives and the methodology which will best suit your goal. Included below are some of the most common research methods:
The market analysis is the first step toward the writing of your business plan. Our team will help you to fully develop a plan of activities that is right not only for your market but also localized for China’s specificities.
When it comes to Marketing, for instance, performing a market segment analysis is crucial for focusing your marketing efforts on the most likely groups of likely customers and clients. This consists of four steps:
Demographics: Using demographic parameters is an effective way to segment your target markets. This information includes age, gender, race, location, educational background and more
Psychographics: Psychographics analyze your customers’ values, personality traits, interests, attitudes, and opinions. This information helps you build a clearer image for each of your groups
Research: In addition to getting direct feedback from those in your target markets, Daxue’s expert research into specific markets is crucial for succeeding within China
Strategy: Once we’ve segmented your target markets and have a clear idea of what differentiates them, we will then use this information to develop your marketing strategy
A market analysis is smart for those who are thinking of entering China. The objectives of the market analysis section of a business plan are to show to investors that you know your market and that it’s large enough to build a sustainable business. A market analysis consists of a number of sections, some of which include:
Daxue is here every step of the way, performing a market analysis specific to your needs to get your business up and running and quickly and efficiently as possible.
Daxue Consulting has multiple ways of delivering a market analysis in China, including: