Focus groups bring together 6-10 target consumers for a series of discussion points. Lasting around two hours on average, our focus groups in China can include live-video, simultaneous translation, and monitoring by our end client. We recruit focus group participants based on the clients’ criteria and design the discussion prompts to obtain the deepest insights on consumer psychology. Through our China focus groups, recruited consumers generate new ideas which could provide direction for future campaigns and product adjustments. We recommend focus groups for qualitative consumer research relating to feedback on a product, campaign, or identifying consumer habits or pain points.
Our steps for running focus groups in China
Research
Learn more on the background of the target market in China.
Recruit
Our in-house trained team of recruiters enables Daxue Consulting to be fully equipped to enroll any class of consumers in China.
Moderate
Our team includes native moderators available in both first- and lower-tier cities.
Interview
Participants are interviewed before starting the actual session to help the moderator to detect differences and similarities.
Record
All the discussions are audio and video recorded and sent to the client afterwards.
Follow up
We reach out to participants to see if new insights came to mind after the focus group sessions.
Analyze
Our team will utilize the gathered information to identify key consumer insights and make valuable recommendations.
When to use focus groups
Focus groups in China can be a valuable research method when seeking deeper insights into consumer behavior, attitudes, and preferences. They can provide a more interactive and in-depth discussion with participants, allowing us to better understand their motivations and decision-making processes.
Focus groups are particularly useful when exploring new products or services, testing marketing messages or concepts, and identifying areas for improvement. They can also provide insights into local nuances and cultural differences that may be difficult to uncover through other research methods.
