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    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
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    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
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daxue consulting logo
  • Home
  • About
    • Our team
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      • Candidate for a job in China
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      • In Vivo Research
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      • Brand Equity
      • Brand Activation Toolkit
      • Brand Book
      • Co-branding Strategy
    • Strategy Consulting
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      • Agile Strategy
      • Business Turnaround
    • Management Consulting
      • Medical Consulting
      • Media Consulting
      • Lean Management
      • Crisis Management
      • Employee Engagement Survey
    • Our 7 Continents initiative
  • Our clients
    • Carambar Terry’s
    • Camus Cognac
    • Global Luxury House
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
  • Market Insights
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      • China market reports
      • Podcasts
        • Daxue Talks
        • China Paradigms
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    • Camus Cognac
    • Global Luxury House
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
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Contact us
Newsletter

Korea Market Insights

Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.

South Korea’s semiconductor industry

How South Korea’s semiconductor industry may become the global leader by 2030

January 10, 2023
Samsung is one of the biggest Chaebols in South Korea

Korean Chaebols explained: The family-owned empires that developed South Korea

January 9, 2023
South Korea's MZ Generation Consumer Trends

A glance into South Korea’s leading consumers: The MZ Generation

December 20, 2022

South Korea’s perfume market: How the niche brands are winning the hearts of the MZ Gens through “Korgasms

December 1, 2022

The pandemic and new trends have revitalized the dormant South Korean snack industry

November 24, 2022
South Korea Embedded marketing

Embedded marketing in South Korea is the gateway for brands to a Korean and Global audience

November 3, 2022
South Korean Coffee Market

The Korean coffee market: Coffee is the fuel of choice for Korean white-collars and students

October 11, 2022
Korean drinking culture alcohol market

How Gen MZ is shifting South Korean drinking culture from after-work binges to comfortable night-ins

October 10, 2022
daxue consulting Korea consumption trends webinar

[Webinar] Korea Consumer Insights Webinar

September 19, 2022
South Korea consumer trends report

South Korea consumer trends report

September 13, 2022
Korea's luxury goods industry

South Korea’s luxury goods market: Old foreign brands and new domestic brands compete over “flex” consumption

September 12, 2022
South Korea Travel Trends Report

South Korea Travel Trends Report

September 6, 2022

Discover our research services for the Korean Market

OUR SERVICES

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  • Business inquiry: dx@daxueconsulting.com

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, 272 Ruijin Er Road, Building 2, Office 501, Huangpu District, Shanghai, China 上海市黄浦区瑞金二路272号2号楼501房间

  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

Chinese Smart Cities: Peeking inside the nation with the highest smart city pilot programs in the world

China’s Cybersecurity Industry: growing opportunities due to digitalization and favorable policies

Health-awareness, technology, and new consumer needs are disrupting China’s Household Appliances Market

The sweet and bitter flavour of the Chinese chocolate market: what do Chinese expect chocolate to be like?

How to succeed on Little Red Book in China (Xiaohongshu)

Government policies are reshaping the landscape of China’s Medical Technology Industry

What do you have in mind for your expansion in China?

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.

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