Korea Market Insights
Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.

The evolving landscape of gift-giving in South Korea
September 29, 2023






Comparing South Korea’s Hallyu and China’s Guochao
May 17, 2023



Content is king in South Korea’s influencer marketing
March 7, 2023

