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Newsletter

Korea Market Insights

Daxue consulting has expanded to South Korea. With a proven track-record among clients targeting the Korean market, Daxue consulting has gained an in-depth understanding of Korean consumer trends.

Gift giving in South Korea

The evolving landscape of gift-giving in South Korea

September 29, 2023
South Korea's seafood market

South Korea’s seafood market: What will happen to Korea’s favorite foods after the Fukushima waste release?

September 21, 2023
Co-branding in South Korea

Co-branding in South Korea: From products to unique, fun, and shareable experiences

September 11, 2023
South Korea's automotive industry

South Korea’s automobile industry: From local beginnings to global success

September 4, 2023
South Korea's foodservice market

South Korea’s foodservice market: How consumers are reshaping the fast food sector

August 11, 2023
Flagship stores in South Korea

South Korea’s flagship stores: Going beyond retail and creating brand impact

May 31, 2023
Guochao and Hallyu

Comparing South Korea’s Hallyu and China’s Guochao

May 17, 2023
South Korea's funsumers

South Korea’s funsumers: The increasing demand to make every consumption fun

May 12, 2023

Streaming platforms in South Korea: a fierce competition between foreign and domestic players

April 27, 2023
Influencer marketing in South Korea

Content is king in South Korea’s influencer marketing

March 7, 2023
South Korea’s semiconductor industry

How South Korea’s semiconductor industry may become the global leader by 2030

January 10, 2023
Samsung is one of the biggest Chaebols in South Korea

Korean chaebols explained: The family-owned empires that developed South Korea

January 9, 2023

Discover our research services for the Korean Market

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New market insights

The evolving landscape of gift-giving in South Korea

“What are the possible drawbacks of pre-prepared meals?”: Trending hashtag on Chinese social media

Finding the right spaces: A strategic guide book for Chinese brands’ overseas advertising

[Webinar] A brand’s guide to Chinese gifting habits

Temu’s marketing strategy: competitive pricing, intensive advertising, and aggressive promotions

Exploring alternatives: Moon Festival gifts beyond mooncakes

What do you have in mind for your expansion in China?

Get the latest China market insights

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.

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