In a range of industries, China is defining the leading edge in innovation. On the demand side, Chinese consumers are among the fastest globally to hop on new trends and explore new products. We help our clients explore plausible alternative futures in their target market. By identifying weak signals and emerging trends, we guide our clients long-term business strategy. Strategic foresight in China helps brands stay one step ahead of the market by preparing for the future rather than just analyzing historical data.
A strategic foresight analysis in China also helps our clients gain an edge on global strategy. China and its innovations are increasingly shaping the markets of the world, solidifying the importance of understanding China in any global strategy.
Our China strategic foresight analysis combines real-world data, AI, and human creativity to unpack the possibilities in the future. We frame our predictions as three, five, and ten-year market analysis and gain inspiration from China’s domestic market, innovations occurring globally, and inspiration from other industries.
Contact us to understand the future of your industry in China
How we uncover strategic foresight in China’s market:
- Macro-analysis: dynamics at stake in coming 10-15 years, demographics, government plans, technology, expected moves of key players in the industry, expected new players with different background, etc.
- Segment new demand: evolution of personas, age effect, generation effects, understanding of emerging new sub-cultures, etc.
- Segment, adapt and conceptualize new offers, such as product features, services, retail, partnerships, platforms
Research methodologies used in a foresight study:
We combine the following methodologies:
- Social media listening to uncover emerging or low-signal consumer trends
- Industry report synthesis, including public releases, new research, and government data.
- Insider interviews with experts in the target industry and in innovative markets/industries
- Innovation workshops with clients or internally. In the workshops, we combine insights, challenge the assumptions made by our AI models, and bring perspectives from experts of other industries and countries.
Contact us for a custom market research proposal
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work.
