Flik Flak is a Swiss children’s watch brand under the Swatch Group, founded in 1987 and operating in 100+ countries. Seeking to strengthen its foothold in the Chinese market, Flik Flak reached out to Daxue Consulting to identify growth opportunities in the children’s watch category.
Daxue Consulting developed a market-informed go-to-market strategy for Flik Flak in China’s watch market category.
Daxue Consulting leveraged a mixed-methods approach to understand the macro environment (e.g., regulations, competitive landscape), as well as consumer attitudes and behavior.
We mainly leveraged the following methodologies:
We conducted industry report synthesis and store checks to understand the macro environment and competitive landscape of the children’s watch market in China.
We interviewed ~15 market insights to understand the industry trends and market potential.
We conducted ~15 shop-alongs to understand their natural shopping journey, complemented by focus groups that revealed consumer attitudes and preferences.
Daxue Consulting provided Flik Flak with a comprehensive go-to-market strategy, including:
