Innovation consulting brings an outside perspective company’s strategic direction and product offering. Daxue Consulting has a research-driven China innovation consulting approach. This allows us to stay grounded while providing framework for direction of ideation. China is the ideal playground for innovation research because of the dynamism of the market, willingness of consumers to try new products, and leading edge technology which shapes the world. Our innovation consulting often combines learning expeditions, workshops, and strategic forecasts. Outputs range from product concept ideation, strategies to seize white spaces, and strategies to navigate macro-trends.
Contact us to boost your innovation in China
How research strengthens our China innovation consulting
- Regional Context: Understand the local economic conditions, innovation hubs, and the prevailing approach to innovation in your region. This knowledge informs your strategy and helps you tap into local resources and networks.
- Innovation Trends and Industry Use Cases: Analyze your industry’s players to gain insights into their innovation strategies and partnerships. This will help position your organization strategically within the industry and identify areas where collaboration can provide a competitive advantage.
- Structure Your Innovation Practices/Organization: Foster a corporate culture and organization of openness and innovation. Define KPIs to measure the progress of innovation initiatives, allowing you to track the impact of your efforts over time and make data-driven decisions.
- Identify Potential Partners and Understand How to Land Projects: Create partner personas based on industry needs. Leverage various networking avenues to connect with potential collaborators effectively.
- Challenges and Pitfalls to Avoid: Prepare for internal resistance, protect intellectual property, ensure security and confidentiality, and align innovation with corporate goals. Adapt your strategy as needed to navigate challenges successfully.
How a China innovation consulting project looks
We conduct our innovation consulting projects with a combination of the following steps:
- Market landscape understanding – to understand the competitive landscape and product offerings, allowing us to highlight market white spaces.
- Consumer research – combining qualitative methodologies like online diaries, focus groups and in-depth interviews with quantitative analysis like social listening and surveys. This allows us to identify consumer perspectives, pain points, and unmet needs.
- Foresight analysis – building on the market landscape, we map the possible future directions of your industry in 3, 5, and 10-year benchmarks. We pull insights from other industries and countries to gain a full-picture of how your industry could be reformed. Our foresight analysis combines AI and human thinking to ensure no stones are left unturned while sanity-checking possible directions.
- Product concept ideation workshop – together with the client team, we come up with a long-list of around 10 product directions based on market gaps and unmet consumer needs. We then narrow down which directions to focus on for the next stage of product testing.
- Product testing – through idea testing in surveys, and final product testing in focus groups or labs, we fine-tune the product ideas to one to three executable ideas for the client.
Contact us for a custom innovation strategy proposal
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work.
