We conduct all our China market research in-house, from participant recruitment, screening, questionnaire design, data cleaning, and analysis. This level of rigor ensures the highest data integrity, something that is often challenging to maintain in China. Additionally, with our team having their hands in every step of the process, we are able to uncover nuances in consumer habits and market trends, and make strategic recommendations accordingly. Daxue Consulting’s China market research methodologies help solve both where to play and how to play for our clients in China.
Contact us for market research in China
China market research methodologies
Every client request is accomplished through a carefully curated mix of the below market research methodologies. Through these in-house research methods, we are able to answer our clients biggest China market challenges with data. On the foundation of this data, our consultants formulate actionable recommendations and creative solutions.
Quantitative methodologies:
- Consumer surveys
- Social listening
- Market sizing
- Sales scraping
- Controlled field experiments
- Industry dataset review
- Alternative data
Qualitative methodologies:
- Consumer focus groups
- Expert interviews
- Ethnographic interviews
- Online diaries
- Product testing
- Innovation workshops
- Learning expedition
What makes market research with Daxue Consulting different
We combine market research with strategy consulting to close the gap between insights and action. We don’t just deliver data, we create a strategic roadmap. Our proprietary ‘Where to play + How to win’ framework has been strengthened through 700+ projects, and has guided 400+ clients on their China market strategy.
Highly strategic research is our game: We uniquely combine market research and strategy consulting, with an objective to share conclusive and actionable, data-based deliverables to help our clients achieve growth in China.
Tailored research services: Every project is customized to meet the specific needs of each client. We adapt our research methods to fit the client’s needs and changing market conditions.
Diverse industry experience: Our team works projects across diverse industries, allowing us to bring fresh perspectives to each project.
Contact us for a custom China market research proposal
About Daxue Consulting: A strategically creative China market research firm
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work.
