Kim Robinson is a luxury haircare salon brand founded by Australian celebrity hairstylist Kim Robinson. The brand had an established presence in Hong Kong and Singapore, with existing relationships with Chinese celebrities.
Seeking to capitalize on growing demand for premium personal care in Mainland China, Kim Robinson reached out to Daxue Consulting to define a market entry strategy for both salon operations and direct product sales across both offline (salon) and online (e-commerce and digital) channels.
Daxue Consulting conducted a comprehensive market analysis combining industry research, digital strategy assessment, and expert validation to evaluate the luxury haircare segment and optimize Kim Robinson’s entry strategy.
We mainly leveraged the following methodologies:
We synthesized industry reports, government databases, and other relevant local sources to size the luxury haircare segment, identify market developments, analyze competitors, and segment target consumers.
Daxue Consulting conducted 20+ in-depth interviews with market insiders (KOLs, luxury brand managers, hair salon specialists) and commercial professionals (promotion agencies, landmark shopping mall managers) to validate market opportunities and inform retail strategy.
Daxue Consulting presented Kim Robinson with:
