China Paradigms Podcast and Vlog

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China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients
21Jul

China Paradigm 62: Starting a brand agency in China attracting F&B and SME clients

Ben Weldon is the Creative Director, CEO and Founder of Thread Design, a brand agency in China specializing in the food and beverage industry. In this interview lead by Matthieu David, we learn about branding cases in China, and the differences between running a brand agency in China vs. the West. Highlights of this episode […]

China Paradigm 61: From trading to solving the aging society time-bomb: A complete China experience
20Jul

China Paradigm 61: From trading to solving the aging society time-bomb: A complete China experience

Stephane Muller-Margot, Founder of China Healthcare Golden Bridge speaks with Matthieu David-Experton about his entrepreneurial China experience. Muller-Margot has experience trading, working for an SOE and now works in the healthcare industry. Highlights from this episode include: Different ways of expressing goals between the west and east Perceptions of the senior economy in China What […]

Podcast transcript #41: Selling wine in China in an unconventional way
19Jul

Podcast transcript #41: Selling wine in China in an unconventional way

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed
19Jul

Podcast transcript #40: The ultimate digital marketing strategies in China for businesses to succeed

Find here the full China paradigm episode 40. Learn more about Ashley Alvin Foo’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David, the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Alvin Foo. I have been interacting […]

China Paradigm 59: Becoming an iconic design brand in China
13Jul

China Paradigm 59: Becoming an iconic design brand in China

In this episode of China Paradigm Dominic Johnson-Hill, founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, an iconic design brand in China, but also […]

China Paradigm 58: Becoming a thought leader on China tech
11Jul

China Paradigm 58: Becoming a thought leader on China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. Highlights of this episode: […]

Podcast transcript #38: A vision-driven startup for the Chinese elderly care
10Jul

Podcast transcript #38: A vision-driven startup for the Chinese elderly care

Find here the full China paradigm episode 38. Learn more about Charles Bark’s story in the Chinese elderly care market and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, and this China marketing podcast, China Paradigm. Today I am with […]

Podcast transcript #36: All you need to know about recruiting employees in China
10Jul

Podcast transcript #36: All you need to know about recruiting employees in China

Find here the full China paradigm episode 36. Learn more about Jenny Shi’s story and how her company is recruiting employees in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting and this China marketing podcast, China Paradigm. […]

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