Marketing Advice

As the second largest economy in the globe, China is not like any other market in the world. It changes at an incredible pace and requires brands to strategize based on recent and specially catered research. Defining an effective marketing strategy is key to deliver trustworthy, reliable, and adapted services and launch advertising campaigns suitable for the Chinese market.

Marketing agencies serve clients in multiple ways to help them achieve their business goals. Daxue Consulting is a marketing agency boasting a proven expertise in the Chinese market and experience in satisfying over 300 international clients. We had the chance to work with influential multinational corporations such as Samsung, Audi, and Carrefour and helped our clients launch advertising campaigns through multiple channels like APPs, prints, radio, television, social media and the internet.

Our steps for an effective marketing strategy in China:


We adapt to our clients’ needs, requirements, and corporate working methods.


Our team conducts both qualitative and quantitative research to better understand the target market.


We segment and visualize collected data to make informed decisions for clients.


According to the characteristics of the target market, our market experts will customize strategies that align with clients’ objectives and budget.


We keep up with our clients’ demands through responsiveness and updates. We ensure proper actions are undertaken to maximize revenues and brand recognition.

What Marketing Advice brings you

Get a deeper understanding of your target market

Our in-house team of experts vaunts a deep geographical and cultural specialization for the Chinese market and can help you find the best way to capture the heart of local consumers.

Mitigate the risk of potential scandals

Due to the peculiarities of the Chinese socio-economic framework and its unique culture, international brands cannot just apply their global strategy to China. Daxue Consulting helps foreign companies conduct careful marketing campaigns to avoid scandals and negative consumer perceptions.

Overcome China’s market challenges

Marketing in China can be challenging because of the language barrier, Chinese values, different social media platforms, local search engines, KOL culture, and censorship. Our experts help you overcome these challenges and maximize your ROI in China.

Marketing Advice's related services and methodologies

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