INAC (Instituto Nacional de Carnes) is a public organization that promotes, regulates, and monitors Uruguay’s meat industry, including production, processing and exports. With Uruguay ranking among China’s leading beef suppliers, the client sought to strengthen its competitive position and accelerate market penetration in China’s beef market.
As a government organization promoting Uruguayan beef, the client sought to strengthen market penetration in China. The key challenge was understanding how to position Uruguayan beef effectively across both B2B and B2C segments. The client reached out to Daxue Consulting to:
Daxue Consulting combined market landscape analysis, industry expertise, and direct consumer insight to build a comprehensive understanding of China’s imported beef market. It mainly leveraged the following methodologies:
Daxue Consulting conducted desk research from food industry reports, government published database, and other relevant local sources for understanding China’s imported beef market landscape, including market trends, competitive dynamics, and regulatory environment.
Daxue Consulting conducted 40+ in-depth interviews with industry insiders including beef suppliers, distributors, processors, and downstream users (HoReCa, Retail). These conversations provided direct perspectives on market dynamics, consumer needs, and competitive opportunities to capture:
Daxue Consulting conducted an online survey with 1,000 imported beef consumers to explore attitudes, preferences, and purchasing behaviors. This quantitative research helped understand:
Daxue Consulting conducted data scraping from major e-commerce platform JD.com and review platform Dazhong Dianping (大众点评).
Daxue Consulting delivered the following:
