Daxue Consulting is a partner for global companies to monitor consumer and market trends in China. In any industry, China is among the fastest changing marketplaces in the world. Consumer trends can shift with a moment’s notice, new competitors are quick to rise, and current events can have major impact on consumer sentiment even for seemingly unrelated products. In our China trends monitoring projects we gather a dedicated team to deliver trends reports on a regular basis, ranging from monthly to semi-annually.
Our clients use these insights to stay ahead of the competition through identifying low-signal consumer trends, ground-breaking innovations, and disruptive market entrants. This research is relevant for marketing, R&D, innovation, and executive decision makers.
Contact us to get help understanding China market and consumer trends in your industry
How we track China market trends
Our China market trend reports often include the following topics and is tailor made for each client:
- New products, formulas, and technology: Identification of new products and formulas launched (incl. key function(s), product claims, ingredients, innovations and technologies).
- Consumer lifestyle: Extensive analysis of growing lifestyles/trends among local consumers (incl. brands and SKUs associated to the trend), and consumer tribes rising from this lifestyle shift.
- Market players and campaigns: identification of the emerging players and analysis of the most-popular activation campaigns of the month.
- Best-sellers of the month: analysis of the best-selling brands, product categories, sub-categories, and SKUs of the month (via online sales data scraping on e-commerce platforms).
- Current events: Controversies, pop-culture, and news that impacts the way consumers make decisions in your category. Ranging from political events that cause boycotts of products from a certain national origin, to scandals that impact the trust of a category of product.
- Policy changes: Chinese policy can create and cut opportunities for global brands, making it important to react quickly to relevant changes, restrictions, and new requirements.
Research methodologies activated in China trends monitoring
Our China market trends monitoring is conducted by combining the following methodologies::
- Social media listening, involving the scraping of millions of social media posts to find macro and emerging trends in a certain industry, consumer tribes, consumer sentiment and brand awareness.
- Online sales data scraping on a reoccurring basis to see where the consumer cash is going and what is working in the market.
- Industry report synthesis, including public releases, new research, and government data.
- Insider interviews with experts in the target industry who have insights on emerging trends, new tech, new market entrants and consumer sentiment.
- Consumer research ranging from regular surveys with a consumer panel, consumer interviews, focus groups, or online diaries.
Contact us for a custom market research proposal
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work. Our diverse team ensures comprehensive coverage and extensive China market advisory.
