A crucial step for any China strategy is to benchmark the competitors. Daxue Consulting’s creative approach to China competitor benchmarking means we don’t just take our clients global competitors into consideration, but also domestic competitors and brands from other industries which may serve as inspiration. Competitor benchmarking in China is employed in market entry, market expansion strategy, channels strategy, white space analysis, and branding strategy projects.
Competitor benchmarking provides our clients with a frame work to achieve sustainable growth and maximize their ROI for marketing strategy in China. It provides clarity to the global and local management team on which growth opportunities to focus on in China.
Contact us to get ahead of your competitors in China
How we do competitor benchmarking in China
- Internal assessment on client’s strengths, capabilities, and gaps in serving China market based on workshop with leadership team and interviews with frontline managers
- Demand-side analysis to size addressable market in granular (incl. targeted verticals, and sub-verticals, crossed with company types and regions) and identify the key success factors serving each market segment.
- Competition analysis to profile direct competitors, for both benchmark practice (e.g. financial performance, key capabilities & value proposition, local sales & marketing strategy) in each market segment and potential partnership / alliance opportunities.
- Strategic market growth recommendation on vertical/region/client type priorities & obtainable sales targets, marketing roadmap, and potential partnership models.
Research methodologies used in a competitor benchmark study
Our China competitor benchmark combines the following methodologies::
- Social media listening on your brand and your competitors, to audit the consumer perceptions.
- Online sales data scraping of competitors on e-commerce
- Industry report synthesis, including public releases, new research, and government data.
- Insider interviews with experts in the target industry
- Consumer research including surveys, consumer interviews, focus groups, or online diaries
Contact us for a custom market research proposal
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work. Our diverse team ensures comprehensive coverage and extensive China market advisory.
