Our product-market fit consulting validates that clients’ products satisfy a proven market demand. However, strong demand in other countries does not necessarily mean that the product would fly off the shelves in China. While one of the most rewarding markets, China can also be among the most challenging countries to enter. The right product-market fit in China can mean virality, loyalty, and sustainable growth. Daxue Consulting’s research for product-market fit helps clients identify the right positioning, product assortment, messaging, and channels to reach consumers.
Contact us to find the right market fit for your product in China
How we conduct research for product-market fit
- Define target audience and customer segment: identify the potential customers through consumer segmentation. This will uncover which consumer groups are likely to have the most growth and loyalty.
- Assess customer’s expectations and experience: including satisfaction, retention, product relevance during their decision making process.
- Evaluate consumers feedback: including drivers, triggers, pain points, friction points, like hook to recommend the product to others (Net Promoter Score).
- Refine the strategic plan and offer actionable recommendations such as which product features/assortment to prioritize and a roadmap to reach the target audience.
Research methodologies leveraged for China product-market fit
Consumer research as at the core of our product-market fit consulting in China. We combine the following methodologies:
- Consumer focus groups
- Online diary
- Consumer ethnographic research
- Consumer survey
- Industry report synthesis, including public releases, new research, and government data.
- Insider interviews with experts in the target industry
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work. Our diverse team ensures comprehensive coverage and extensive China market advisory.
