Whether it is to introduce new products, to assess offerings against competitors, or to adapt existing products to the local market, testing products can help brands meet the unique preferences of target consumers. Product testing in China is a necessary step to market entry, as it helps identify possible adaptations needed in packaging, product formulation and design, marketing, or product assortment. In our product testing research, we analyze direct qualitative feedback followed by statistically confirming target consumers’ perceptions. We have conducted product testing in a wide range of industries, including food and beverage, beauty, automotive, luxury apparel, outerwear, fragrances and more.
Contact us for product testing in China
What to expect from product testing in China
- Localized product portfolio: Localizing and adapting your products to meet the specific needs, preferences, and cultural nuances of the target market. Understanding the key motivation and barriers among your target consumers to purchase your products against your competitors. This could look like product assortment recommendations from the clients existing portfolio, or directions for new product innovation.
- Target consumer profile: High-level mapping of consumers’ behaviors, routine, attitudes towards your product category (e.g. F&B consumption, diets, skincare and beauty routine). Comprehensive understanding of their local target consumers’ preferences, expectations, and cultural nuances.
- Marketing strategy recommendations: Align with the local marketing team and local partners (e.g. TP partner, digital agency, influencers) on one clear and relevant communication positioning. Recommendation on actionable channels strategy aligned with the recommended target consumers’ buying journey, from product discovery to purchase.
Methodologies used to test products in the Chinese market
Our product testing projects are often conducted in two to three phases, with qualitative consumer insights at the core, and quantitative insights to compliment and confirm hypotheses.
- Consumer focus groups
- Consumer ethnographic research
- Consumer survey
- Industry report synthesis, including public releases, new research, and government data.
- Insider interviews with experts in the target industry
About Daxue Consulting: Creatively strategic and strategically creative
Daxue Consulting is a China-origin growth-centric advisory firm helping companies uncover hidden opportunities in China and the APAC region.
Through our market research and strategy consulting, we equip businesses with the knowledge and guidance to achieve growth in APAC and beyond.
We specialize in solutions from the Chinese market segmentation to operational expansion, suitable for all kinds of businesses. The client is at the heart of our work. Our diverse team ensures comprehens
