Consumer Research

Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats and hows.

Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats and hows.

Our steps for running consumer research in China

Plan

Our consultants will identify the research focus and choose the right methodologies to utilize.

Collect

Daxue Consulting will collect consumer research data through sensory analysis, surveys, sentiment analysis, and ethnographic studies.

Analyze

We will interpret the collected data and gain useful information to answer the main research question.

Recommend

Based on the gathered data, we will provide recommendations that facilitate our clients’ strategic decisions.

What Consumer Research brings you

Identify new customer segments

Though consumer research, you can spot new customer segments and niches as well as have deep insights into the ever-evolving Chinese consumer market.

Mitigate business risk

Consumer research can help you reduce business risk by assessing demand, studying the competition, and understanding the most optimal methods to develop your business in China.

Receive valuable feedback

Through consumer research, you can get valuable feedback on existing products and services from consumers, further facilitating strategic decisions.

Consumer Research's related services and methodologies

They trust us