Consumer research is about people. Its aim is to know what consumers see, what they buy, what they drink, what they think, and how they act & react. Moreover, it allows to unravel the reasons behind the whats and hows.
Our steps for running consumer research in China
Our consultants will identify the research focus and choose the right methodologies to utilize.
Daxue Consulting will collect consumer research data through sensory analysis, surveys, sentiment analysis, and ethnographic studies.
We will interpret the collected data and gain useful information to answer the main research question.
Based on the gathered data, we will provide recommendations that facilitate our clients’ strategic decisions.