Project: Tailor-made Market Survey in China
Description: The client is a global provider of leasing, business and consumer finance solutions, including vendor finance and factoring. The client was focusing on the next industries: food & agriculture, healthcare, construction, transportation & industrial, office technology, clean technology, and mobility. Giving the rapid development of the industry and the growing competition from both local and foreign firms, the client was looking to better map its complex business environment, notably its competitor’s value. In order to achieve a better understanding of the client’s competitive positioning relative to key competitors in China and in order to maintain the client’s position as a leading Finance provider, Daxue consulting executed an online survey with the client’s selected audience.
Output: First, Daxue Consulting took in charge the development of the questionnaire into a tailor-made survey platform. The targeted respondents (provided by the client) were then contacted in order to present the project and make sure of the cooperation of the different contacts (manager position +). Survey was then sent to the panel, and results analyzed by Daxue Consulting’s team.