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Our client is a travel retailer of luxury products with a global network consisting of mover 420 locations extending across 4 continents and 13 countries. Over recent years, despite the pandemic significantly impacting the global travel retail market, the company has demonstrated notable expansions worldwide.
Aiming to be a definite leader in the market, the client reached out to Daxue Consulting in support of producing 2 ‘Competition Watch’ reports per month for 12 months (24 reports in total: 12 per market), monitoring up to ~5-6 key competitors per market in Mainland China and Hong Kong/Macau.
Our reports were focused on the best practices of clients’ key competitors in terms of promotional strategy, and we divided our work into 4 steps:
Step 1: High-level analysis of market insights and news per month
Step 2: Competition Overview
Step 3: Social media performance and consumer sentiment analysis
Step 4: Best practices and actionable recommendations for the client
We started with extensive research of relevant industry news, competitors’ websites, white papers, blogs/forums and e-commerce platforms. We also organized a kick-off meeting with the clients’ consumer insights team to confirm the selected competitors for the review.
Our competition overview was divided into 4 pillars:
After the collection of data in previous steps, we compiled strategic directions based on identified best practices to optimize clients’ promotional strategy.
Each month we delivered 2 competitor watch reports (a total of 24 reports), including:
The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newsletter will talk about the daily business cases of China, important local events and news.
