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Our client is a multinational manufacturer and supplier of fluid handling systems, high-pressure die castings and industrial heat exchangers to OEMs and Tier 1 suppliers. The company has manufacturing, engineering, R&D, and customer support centres in the US, Canada, Mexico, Europe and China with a large team of over 4000 employees covering 8 countries.
They reached out to Daxue Consulting to gain an in-depth understanding of the A/C line market and competitive environment as well as gain insights of OEMs & Tier 1s’ procurement expectations and requirements.
We focused on three key elements:
Our research was divided into three steps:
Step 1: Market overview
Step 2: Competitors Benchmarking
Step 3: OEMs & Tier-1 suppliers’ expectations and procurement requirements
Our first step was centred around estimating market size, growth, trends and dynamics and segmenting the A/C lines by classification and application. We also identified potential market barriers and limitations.
We carried out research and 5 market insiders in-depth interviews to map the key market players, and analyse their competitive advantages, distribution and sales strategies. We also qualified key selection criteria and satisfaction points of OEMs & Tier-1 suppliers.
We used the same methods as in step two, this time to identify key market players’ regularly purchased A/C lines and related products and estimate their procurement volume. We also qualified their procurement expectations and requirements and application trends of current fluid pipelines on fuel and electronic vehicles.
Our key findings, apart from an extensive market overview, included the identification of key opportunities for our client, and recommendations for the next steps in the Chinese market.
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