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daxue consulting 2024 logo
  • Industries
    • Automotive
    • Beauty
    • Children & Maternity
    • Consumer Electronics
    • E-commerce
    • Fashion & Luxury
    • Food & Beverage
    • Fitness & Wellness
    • Healthcare
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  • Our services
    • Market Research
      • Customer Understanding
      • Market Sizing
      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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    • Tech
  • Our services
    • Market Research
      • Customer Understanding
      • Market Sizing
      • China Trends Monitoring
      • Business Intelligence
      • Product testing
      • Tribes Identification
    • Branding Strategy
      • Brand Naming
      • Brand Audit
      • Brand Activation
      • Brand Positioning
      • China Messaging Localization
      • Co-branding Strategy
      • Brand Book
    • Market Strategy
      • China Market Entry Strategy
      • Product-Market Fit
      • Competitor Benchmarking
      • Business Plan
      • Strategic Foresight
      • White Space Analysis
      • Marketing Strategy
      • Management Consulting
    • China Innovation Consulting
      • Learning Expedition in China
    • Our Methodologies
      • Focus Groups
      • In-depth Interviews
      • Ethnographic Research
      • Desk Research
      • Alternative Data
    • Our 7 Continents initiative
  • About
    • Our team
    • Join us
      • Candidate for a job in China
      • Internship Opportunities at Daxue Consulting
    • Our mission
    • Our values and identity
    • Press Enquiries
    • 7continents (出海 CN)
  • Our clients
    • Carambar Terry’s
    • L’Oréal
    • Camus Cognac
    • iFood
    • Global Luxury House
    • Kim Robinson
    • Andros
    • Farfetch
    • L’Occitane
    • Clarins
    • Ubisoft
    • A global social media platform’s China export advertising expansion
    • A global tech company’s development of mobile payment in China
    • Uruguay’s National Meat Institute (INAC)
    • A world’s leading battery manufacturer setting its foot in China
    • Risk assessment for a transport operator in Greater China
    • Korea Government Agency
    • A global automotive supplier
    • Flik Flak
    • Madrid City Council
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Contact us
Newsletter

Our Clients

Daxue Consulting has worked on numerous projects for some of the largest companies in a wide range of industries including fashion, beauty, F&B, automotive, and social media. We place our clients at the heart of everything from the initial contact through the end of the project. We have worked with over 400 clients, many of which return for multiple projects.

Industries

  • Automotive
  • Beauty & Skincare
  • Children & Maternity
  • Consumer Electronics
  • E-commerce
  • Fashion & Luxury
  • Food & Beverages
  • Fitness & Wellness
  • Healthcare
  • Hospitality
  • M&A
  • New Retail
  • Pharmaceuticals
  • Semiconductors
  • Social Media
  • Travel
  • Tech

They trust us

carrefour in China
tory burch client logo
dauxe consulting client clarins
Lenovo China
Paypal
valentino client logo

Case studies

Daxue Musical Instruments Case Study

China Market Re-Entry Strategy for a Musical Instruments Company

Daxue China brand naming Case Study

China Brand Naming for an Access Solutions Company

Daxue Consulting International School in China Case Study

Marketing Plan Optimization for an International School in China

Textile machinery case study

Growth Opportunities in China Textile Machinery Market: Case Study

Daxue China Haircare Market Case Study

China Haircare Market Research: Haircare Routine and Purchasing Habits Analysis

Cosmetics packaging Daxue case study

Comparative Perception Study on Cosmetics Product Packaging in China and Spain

Daxue Consulting Market Research Case Study: Gain.Pro

China Market Research and Investment Recommendations in the SaaS Industry

Korean coffee market

Category Analysis for Ingredient Supply in Coffee Stores in China

Daxue Consulting Case Study: Beauty product

China Product Launch Audit for a Beauty Brand

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Contact info


  • +86 21 5386 0380

  • Business inquiry: dx@daxueconsulting.com

  • Press inquiry: press@daxueconsulting.com


  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室


  • Daxue Consulting Shanghai, Room 901, Pan Pacific Building, No. 1250 Beijing West Road, Jing'an District, Shanghai 上海市静安区北京西路1250号泛太平洋大厦901室
  • Daxue Consulting Hong Kong, 33 Hillier St, Sheung Wan, Hong-Kong 香港上环 33-35禧利街

New market insights

Chayan Yuese (茶颜悦色), the tea brand that refuses to franchise

Tencent AI: Can ecosystem reach beat model performance in the enterprise market?

Douyin vs TikTok in 2026: A comparative journey to the top

Haircare market in China: The shift from basics to targeted care and scalp care

South Korea’s sleep market: Battling chronic sleep deprivation with trillion-won solutions

Quick commerce market in China: 30-minute delivery reaches RMB 1 trillion

WeChat Mini Programs: From digital storefronts to consumer operating systems

Guerlain’s fragrance strategy in China: From skincare trust to fragrance authority

Sports market in South Korea: Exercise, entertainment, or social ritual?

Luxury tiering strategy in China: How Guerlain balances accessibility and exclusivity

The household appliances market in China: What growth looks like when subsidies become the norm

Beyond winter relief: How China’s hand cream market extends year-round

China’s gelato market: How Yeah Gelato made gelato scalable in China

The underwear market in China: A competitive market with no clear leaders

How South Korea’s gaming industry leads even as player numbers drop

NOWWA Coffee’s China strategy: The shop-in-shop model that turned convenience stores into a coffee chain

Coffee market in China: From urban cafes to rural tourism destinations

China’s eye makeup market: Away from heavy filters to more natural and culturally authentic looks

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