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China Market Research and Investment Recommendations in the SaaS Industry

Client profile

The client is a SaaS platform designed to provide full visibility in the private company market globally. Its solution blends AI technology with local research to deliver deep insights into all sizeable companies in the world.

The company is currently trying to scale its coverage of private companies from the European to the global level and aims to deepen the profile for sizeable, investable, assets with human research. For China, the key focus is on companies that are owned by the top 300 PE firms in the world.

Objective

The client has reached out to Daxue in support of mapping all the available and credible local data sources in China (incl. Hong Kong) that could be migrated automatically to its platform via API integration or other means as well as providing the most viable go-to-market recommendations in China.

Research process & methodology

Daxue research was centred around:

  • Market research
  • Competitors benchmarking
  • In-Depth interviews

The first step aims to understand the current status of the market, including:

  • Mapping and first assessment of the local competitive landscape
  • Ranking of China’s top data & analytics providers

Desk research and competitors’ digital platform analysis focused on industry reports, government databases, platform APP and APIs etc. We also carried out in-depth interviews with market insiders in China and Hong Kong, to understand the needs and current status of the market.

After a thorough analysis of the market and key competitors, we presented our go-to-market recommendations.