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Our client is a European Trade Agency that promotes the internationalization of European companies and assists foreign companies in establishing mutual business relationships.
In China, the agency is responsible for promoting European products and services, fostering trade and investment partnerships between European and Chinese companies, and providing information and support to businesses interested in expanding their presence in the Chinese market.
The agency has a network of offices in major Chinese cities, including Beijing, Shanghai, Guangzhou, and Chengdu, which offer a range of services to European and Chinese companies, such as market research, business matchmaking, trade promotion, and assistance with legal and regulatory issues.
After realising that China is the dominant market for European exporters in Asia, the client reached out to Daxue Consulting to comprehensively identify the relevant and strategic growth opportunities for European textile machinery manufacturers in Mainland China.
We carried out an in-depth analysis of China’s textile machinery sector to qualify relevant growth opportunities for European players, including:
Step 1: In-depth interviews with market insiders
Step 2: Secondary data collection
We organized 45-60 minute interviews with 25 market insiders, such as sales representatives, engineers, quality control inspectors and managers.
We researched industry and government reports and databases, which helped us understand the market’s developments, its size and key dynamics, market segmentation, key players, regulations etc.
With the help of the European Trade Agency, we recruited market insiders, as well as presented strategic and actionable recommendations and relevant growth opportunities to European machinery producers.
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