FASHION BRAND IN CHINA

DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI

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In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China.

Jump to questions:

  • 0:00 Introduction
  • 0:34 Based on different platforms, what kind of ROIs are there for fashion brands?
  • 4:21 What are the key partners you need to consider when you want to introduce a fashion brand online in China?


Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China.

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