Feminism in Chinese marketing: How brands are empowering Chinese women

feminism in Chinese marketing

After a long history of favoring males, currently feminism in China is gaining momentum and many brands utilize it in their strategy, promoting feminism in Chinese marketing. What does China’s feminism movement entail? China’s feminist movement has three mayor demands: to make visible the household work that women do and to redistribute it; equal opportunity […]

2014 SaaS start-up provides CRM solutions for companies on WeChat approaches $10 million in revenue and raising millions of dollars in external investment: China Paradigm transcript #119 with Kai Hong

crm solutions for companies on wechat

Matthieu David:  I’m delighted to say I’m joined today by Kai Hong, founder of JINGdigital. This SaaS company improves brands’ conversion using marketing automation tools. From customer acquisition to lead nurturing and life cycle marketing to customer retargeting, their solutions allow businesses to engage with their customers through their most important social channels in China. […]

How brands carve room for body positivity in China

body positivity in China

Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]

The 10 most epic China marketing campaigns of 2020

most epic China marketing campaigns of 2020

2020 was an all-around difficult year. But during the turmoil of a global pandemic and a global economic crisis, there were brands who still insisted in spreading the messages of hope and empowerment. There were also brands that uplifted us with their creativity and adaptability, and provided new products that resonated with Chinese culture on […]

DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI

FASHION BRAND IN CHINA

In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]

Guide to China omni-channel marketing | Finding a path through China’s complex O2O ecosystem

China omni-channel marketing

In 2015, China omni-channel marketing and O2O became the key words of the retail industry. Brick-and-mortal retail companies opened up online channels, e-commerce companies have joined with brick-and-mortal retail companies to exploit the offline battlefield. This blending of online and offline, and omni-channel approach is also known as new retail in China. “In the next […]